In part 1 of this post, I explained three major benefits of working together with other translators. Quick recap: you need two people to produce the quality customers require, you’ll have more capacity and you’ll be able to offer more services. That is only half the story though: there are three other major benefits:
Two Professionals Are Much More Adept at Navigating Rough Seas
Being in business is a bit like taking a boat trip. Sometimes, the sea is silky smooth, but more often than not there are choppy waters, which require that you adapt your schedule and improvise a bit. This can be daunting when you’re all alone. But when you have a reliable partner at your side, insurmountable obstacles can become mere hurdles instead.
An example: I do most of the sales and marketing stuff for my business. I contact potential clients, negotiate prices and try to find new business opportunities. Since finding new clients isn’t exactly the easiest thing on the planet, I sometimes lose motivation and feel like accepting the status quo. I’m happy with our current business anyway, so why would I go through all that bother if it only sometimes yields results and often causes frustration?
Whenever I feel drained like that, my business partner Lineke always manages to convince me not to give up on it. She has the positivity that I lack and it helps tremendously. She’d probably feel as droopy as I do if she had to invest so much time and effort into something so fickle, but that’s the thing: she does not have to! So, she has energy aplenty to keep me going.
This might be one of the biggest benefits of collaborating with fellow translators. We’re all different people and sometimes, when you have run out of ideas and positivity, there’s always someone else who’s able to invigorate you with new perspectives.
It Simply Makes Much More Sense to Not Do Business as a Lone Wolf
Take a look at the average translation client. If a company needs translations, it’s probably because it has managed to grow to a considerable size—one that merits communication in two or more languages. Translation clients can be even be as huge as governments! It’s not very appealing for big guys like that to do business with self-employed translators, because big fish have business needs that the small fry cannot satiate on their own. The Dutch government probably wouldn’t want to outsource its copy to a company that can take on 5,000 words a week.
Now, as a freelance translator you’re probably not dead-set on landing governments as clients, but there’s still a lesson to be learned. If you want to be a fully-fledged business partner for even medium-sized clients, you need to be able to keep up with their pace. One of our direct clients is a marketing agency that has over 100,000 likes on Facebook, while we don’t even have a Facebook page! Still, they love working with us, but they’d probably never do business with only one of us, because the turnaround times would be way too long. From a translation business perspective, being just a bit bigger than the smallest possible set-up is a very good thing. You’re agile and capable, without incurring overhead and other factors that increase costs. You’ll be able to enter markets that are normally cordoned off by bigger companies for you.
You Can Adapt the Size of Your Collaboration to Whatever You Need
As you can probably tell, I’m a big fan of collaboration, as it has yielded great results for my business. However, as interested as you might have become in working together with other translators, there’s a good chance you’re thinking: who and how many people should I work with? The answer is as simple as it is true: the scope of your collaboration and selection of business partners is entirely up to you, especially now that the whole world is connected digitally.
Let’s say you want to offer SEO to your clients, but you lack the technical know-how to find the right keywords. Partner up with an expert who knows all about SEO wizardry. If you have a client who wants to enter new markets, you might even offer them multi-language SEO. Who knows, you might end up doing SEO for them in 11 languages—or more! You’ll be a much more flexible business partner this way.
If multilingual SEO is more than you want to bargain for, you can simply keep things nice and small. Collaboration works at any size—it’s not like a small team of translators is any less viable than someone who gathers a whole slew of experts around them to win huge clients. The only difference is scale, which is just a variable, not a limit.
So Get Out There and Mingle
And there you have it. Six benefits of freelance collaboration that will allow you to do better business. Modern technology makes it so easy to find other people to work with that it’d be a shame to beaver away on your own, especially since collaboration is one of the cheapest (if not completely free) tools you have at your disposal. I’m all up for it, so I can only say: get out there and mingle!
Image credit: Pixabay
A native speaker of Dutch, Branco van der Werf runs his two-man translation company with his partner, Lineke van Straalen. His language pairs are English-Dutch and German-Dutch. He graduated from the School for Translation and Interpreting in the Netherlands in 2014 and has since specialized in marketing translation, transcreation and copywriting. His creative translations regularly appear in TV commercials, brand assets and digital spaces. Connect with him on LinkedIn.