How Interpreting Principles Have Influenced My Translation Practices

As a translator, I find that the principles I have learned in interpreting serve me every day. I am a certified translator, a certified court interpreter, and a certified medical interpreter. These professions, in my opinion, have a lot in common. Practicing in both professions for over 30 years has broadened my perspective. Having applied the ethics of both professions has prepared me to interact in unique conversations and help some regulators in my home state of Oregon make more informed decisions.

For example, in March 2016 I made a chart comparing medical and court interpreting ethics for the Worker’s Compensation Division of Oregon (WCD) to help them understand the ethics of interpreters in these two fields. The WCD rules said anybody could interpret. They were not aware that we had certification processes and that certified interpreters did, indeed, follow a code of ethics, which are applied by the certifying organizations. The WCD had studied the issue carefully before the national medical-interpreting certification exams had been implemented, and they were unaware of the changes. Since we wanted them to work with professionals and value them, they needed to know what we brought to the table. They were especially appreciative of the commitment certified interpreters have made to confidentiality, impartiality, and accuracy.

The core values of ethics for medical and court interpreting are different, but they both apply to translation in many cases. For example, in both it is important to be culturally sensitive. In translation, this is especially important when preparing documents for public-relations departments or advertising. The goal is that the non-English speakers be placed in the same position as similarly situated persons for whom there is no such barrier. This always applies in translation, but in a legal document it would mean that we change and adapt as little as possible, while still making the text readable.

Confidentiality is common to both interpreting codes of ethics mentioned above. As translators, we are also expected to keep all materials that we work with confidential and not take advantage of the information that we acquire through translation. In court interpreting, that goes so far as to include a specific restriction on public comment. As translators, we sign NDAs that require the same level of confidentiality. Even without an NDA, translators are expected to share information only on a “need-to-know” basis: with people who are working on the project and are equally committed to confidentiality.

Both medical and court interpreting require that we be accurate in our rendition of the message in the target language. We are expected not to explain, alter, omit, or add anything to the message. Depending on the purpose of our work, we might have a conversation with our clients if we need to stray from these guidelines.

All codes require that the interpreter be impartial. As translators, we must be careful not to change the nuance of the text. The author chose certain adjectives and nouns that carry a particular shade of meaning to show his bias. We need to make sure our translation reflects the same tone, nuance and bias of the source text. Additionally, we need to translate in a way that t carries the voice of the author and is easily understood in the target language.

All interpreting codes require that we act professionally. That means answering emails promptly, meeting commitments, keeping deadlines, and charging what was on the estimate. When issues that will delay the project come up, professionals communicate that as soon as possible. They also take pride in the quality of their work, so it is quite appropriate to tell our clients exactly why we are great.

All the applicable codes include professional development. As a matter of fact, this is a common thread in all professions, and nurses, teachers and doctors, for example, also have to submit continuing-education credits to maintain their credentials.

Court interpreters are expected to represent their qualifications honestly. They should not accept assignments they are not qualified for. This is an important principle for everyone to follow.

Court interpreters are also expected to report impediments to their performance. As translators, we too should be able to tell our clients when a deadline is too tight to deliver appropriate quality, or whether any other impediment could affect our work. For example, we might ask for additional documents on the same subject translated by the client so we can adopt similar terminology to avoid confusing their readers. I often ask language companies to share with me how the reviewers have modified my documents so I know how to come closer to their expectations the next time. I do not always get what I ask for, but I keep trying.

Beyond ethics, interpreters and translators also have overlapping skills. One of the skills evaluated in interpreting certification exams is sight translation. This skill is helping me a lot now that I have a rotator-cuff injury and an arthritic thumb, and I am dictating a lot of my translations into Dragon, a voice-recognition program. Interpreters often sight translate forms for patients in medical offices and write, in English, the patient’s verbal response. Since the end product is written, this is listed as audio translation in the Interagency Language Roundtable (ILR) skill descriptions.

Due to the “live” nature of their work, interpreters are in close communication with those who benefit from their services. They get instant feedback on whether their message was understood or not. As a translator, I benefit from my interpreting experience. I know my target readers because I have spent time with them. In addition, I am starting a Spanish-language book club at my local library so we can stay connected with the language at a different level. We start in September, after almost a year of planning. My Venezuelan, Mexican and Colombian friends are thrilled.

Interpreters are in close contact with the language-access needs of the community. As translators, we can learn from them and partner with them to meet those needs on the translation side. As we hear about problems, we can offer our services in the organizations where our interpreter colleagues say the forms are wrong or they do not send letters in the language of the Limited English Proficient (LEP) person. We can also offer to fix the incorrect language on the signs on the walls. Without talking to our interpreter colleagues, we would never know what services are needed!

As translators, there is a lot we can learn from our interpreter colleagues. The next time you have an opportunity, swing by one of their ethics trainings. You will discover you are participating in a lively discussion! Reading interpreting codes of ethics can also add perspective to our work as translators. Do not rule it out as you seek guidance in your translation career.

Image source: Pixabay

Pursuing the Translation Dream: How to Keep the Phone Ringing

Have you been following our five-part series on how to assess your readiness to become a successful translator, inspired by ATA’s Self-Evaluation Questionnaire for Translators? If so, we hope your phone is ringing by now! Today we will discuss tips for how to keep the calls coming, based on section 3 of the aforementioned ATA checklist, titled “Professional Relationships (How to keep the phone ringing).”

But before we dive in: if you are just joining, you may want to have a look at the first two posts in the series:

Part 1: Pursuing the Translation Dream: What to Know Before the Phone Rings

Part 2: Pursuing the Translation Dream: What to Know After the Phone Rings

Now buckle up and get ready for the good stuff.

By now your hook is baited and you’re starting to get some bites. How do you keep the catches coming?

As you may expect, there are some no-brainers when it comes to retaining clients and landing new ones: make sure to offer consistent quality, be trustworthy (think honoring deadlines and confidentiality agreements), and, importantly, when it comes to finding new clients, be sure to regularly evaluate and refine your marketing strategies. (Here are some ideas on how to get your name out there, from Carlos Djomo’s post, “6-Step Strategy to Translators’ Visibility.”)

Beyond these foundations for fostering strong relationships, we selected four more tips ripe for the picking, based on the ATA questionnaire.

Do I return phone calls promptly?

Availability and promptness may strike you as “no-brainers,” but as obvious as they may seem, their importance cannot be emphasized enough—hence this being the first of the four tips.

If you take away only one thing from this post, let it be to respond promptly to clients.

If possible, make a habit of replying to new project requests and other important client emails within 30 minutes to an hour. To avoid distractions from work, you may choose to set a reminder to check email every hour. I do this by checking email when my Pomodoro timer goes off (every 25 or 50 minutes, depending on the day or the task at hand).

If you do check email frequently for client messages, be sure to filter out nonurgent emails and tend only to client messages that merit a response. Otherwise, you may end up unnecessarily digressing from work. If you are unable to respond for 90–120 minutes or more, consider setting an autoresponder to let clients know you will reply as soon as possible.

Even if you are unavailable for a job, send a prompt and gracious reply so the client knows they can rely on you next time. You may want to streamline the process by creating an email template (or a “canned response” if you’re using Gmail) that you can reuse and make minor edits to on a case-by-case basis. This limits time spent drafting responses for each individual email, yet allows you to keep clients informed.

Interested in more email hacks? Have a look at this post by Victoria Chavez-Kruse: “Inbox Zero: Forever in pursuit of ‘No new mail!’”

Do I maintain a positive, cooperative attitude? (Are my requests and specific working requirements reasonable?)

You have probably heard the saying, “People work with people they know, like and trust.” In fact, you may have heard it more than a few times. (Clichés are cliché for a reason: they are true!) Successful translators are easy to work with: they have a pleasant, can-do attitude, are willing to cooperate, and have the ability to see things from the client’s perspective. All of these qualities will make you a pleasure to work with.

Here are some questions to ask yourself that will help you reflect on what kind of impression you make: When I am asked to edit a text that was poorly translated, do I immediately complain about quality, or do I try to get to the bottom of why this happened and how to avoid it in the future? When a client cancels a project after it has already been approved, is my response firm and professional, yet friendly, and does it invite the client to collaborate with me on ways to avoid the problem in the future? When I correspond with my clients, do I show them they are valued and not just an email address without a face or name? I like to feel valued by them, and surely the same is true for them!

You may just find that your quest for a positive attitude in your work makes you not only a pleasant collaborator, but a more optimistic person in other aspects of your life, too. Talk about a win-win!

Am I flexible? Am I open to change? (Can I readily admit mistakes and offer to correct them?)

Translation projects are often dynamic. There are last-minute changes, unexpected hurdles, and the occasional impossible expectation. You can minimize the impact of these challenges by accounting for them from the start (for example, add in a time buffer when agreeing to deadlines). When difficulties arise, flexibility and a can-do attitude are key in overcoming them.

As for inevitable oversights and mistakes, what matters most is not their occurrence, but how we face them when they are brought to our attention. It is natural to feel defensive about our work (after all, we put an excruciating amount of care into it!), but we must remember that our clients are our greatest allies. In fact, in the case of agencies, we share the self-same goal of producing an impeccable text for the end client, and as any writer or translator knows, four eyes are better than two.

Take time to evaluate the alleged mistake with a cool head before deciding how to proceed. If a correction is in order, be gracious and prompt about delivering the changes. Remember to take note of what went wrong for the future. If you truly feel the client is mistaken in their correction, you may opt to defend your translation, but do so considerately and be sure to acknowledge the client’s point of view.

Can I accept the fact that my client does not know all about my profession or its problems, nor my personal difficulties, and that it is not his or her responsibility to learn about them?

Think of the last time you hired someone. Whether it was a graphic designer, lawyer, general contractor, or taxi or Uber driver, what did you want or expect from this person? Did he or she deliver, or were you subjected to woes about professional or personal problems? Imagine, for example, a taxi driver who complains that he needs a new car battery or waxes on about the cause of his crabby mood. Now think of someone you hired or worked with who was a joy to do business with and whose service delivery was seamless.

Be someone you would enjoy doing business with. This means getting the job done well in a timely fashion and clueing in the client to decisions where they should be involved, while refraining from bringing up personal matters or complaints, as poignant as they may be. We are all human, but your client hired you for one reason and one reason only: to translate (or edit, etc.). Never lose sight of that reason.

Now that you have some new ideas on how to nurture strong relationships with clients, we hope you continue to reel in a steady flow of loyal customers. Even once you are sitting pretty with a solid client base, there is always room to fine-tune your business skills and relationships with clients and colleagues. Indeed, we will take it a step further in the fourth (and penultimate) installment of this series, which will touch on professional demeanor.

Get a sneak peek by checking out section 4 of the ATA questionnaire. Want more from Savvy in the meantime? Check out this post by Tony Guerra on getting and keeping agency clients. We would love to hear your thoughts in a comment below!

Image source: Pixabay

So you want to be a Freelance Translator (or Interpreter): Money Matters

This post is the fourth (first post, second post, and third post) in a series of five posts written in response to questions we at The Savvy Newcomer have received, sometimes from people within the translation world, but also from bilingual friends and family who are interested in translation and interpreting (T&I). Our hope is that this series will serve as a guide for people who are considering a career in T&I and want to know where to begin.

In the first post in this series, I alluded to a question I’ve been asked several times since I began freelancing—sometimes more subtly than others: “Do people actually pay you to do that?” Some days it feels surreal that, yes, people really do pay me for this and I get to read in Spanish, write in English, and sometimes even correct other people’s spelling and grammatical mistakes (Grammar Police Alert!), but the underlying question is whether translation and interpreting are viable career options for bilinguals. The short answer is yes—if you have the right skill set.

If you’re just beginning to consider whether a career in T&I may be for you and are asking the same question, you are not alone. Some of the biggest questions many beginning translators and interpreters have about getting started also revolve around money: How much do I charge? What kinds of expenses will I have? How do I make sure my clients actually pay me (on time)? I’ll do my best to cover these tricky yet essential questions in the following lines.

What should I charge?

Translators often charge per word (source or target) or per hour, while interpreters may charge per hour, half day, or per diem rates. Rates can vary significantly in different segments of the market, while your specialization and language combination can also play a major role. Quoting too much relative to the importance and budget of a particular project may make it hard to secure enough work. However, quoting too little could put you in a vicious cycle where you work long hours at low rates. Long-term business prospects and finances can be affected by your choice of rates because it’s difficult to make time to find higher-paying projects and invest in the skills development and training needed to qualify for them if you are too busy with smaller or lower-paying projects and clients. And on top of all that, you could end up undercutting your colleagues.

While newer translators and interpreters may logically earn less than more experienced professionals—like in any other industry—you can earn fair compensation for your experience and education level, if you are putting the right amount of time and effort into your work and business development. But again, this begs the question: What should I charge? There are a few good ways to figure out what that means in terms of specific numbers.

First, the American Translators Association (ATA) has conducted and reported on a survey of professional translators and interpreters regarding their compensation and rates. The results of this ATA Translation and Interpreting Services Survey, Fifth Edition can be accessed for free in summary form or in full form (free to ATA members, $95 for non-members). The results cover information on rates, language pairs, and annual income.

Calpro is another resource you can use to determine what rate you should charge in order to bring in your target income, taking into account working hours, holidays, and other expenses. This spreadsheet was first developed by the Spanish association of translators, ASETRAD, and was adapted by ATA volunteers for use in the U.S.

Tracking the time you spend on each project is a great way to generate data that can help you figure out how much you actually are earning and which projects are more or less worthwhile for you. Start by using a time tracking tool like RescueTime or Timecamp and then use an Excel file or other method to compile your data and divide the total fee for a project by the number of hours spent on it to see how much you earned per hour. This will help you determine whether you might need to charge more next time for a similar type of text, or whether you would be better off rejecting a project that you will likely earn less on in favor of a project that would earn you more per hour, or even in favor of spending time on business development to grow your client base.

How do I make sure I get paid?

Two common issues when it comes to getting paid for freelance work are scams (where a fake client orders work from you and either never pays or scams money out of you by means of a fake check) and late payers. Several resources exist to help freelancers avoid these issues, including Payment Practices and WPPF (and check out this article on the topic).

How do freelance finances work?

I could write pages upon pages about freelance finances, but at the end of the day, the important thing is to understand that earning money as a freelancer (what we would refer to as “1099 income” in the U.S.) is vastly different from earning money as an employee of a company (“W2 income”). Freelancers need to send invoices to request payment from their clients, pay their own taxes (usually there is no withholding and you make estimated payments throughout the year), manage their own retirement savings, cover their own business expenses, and meet their own insurance needs. All of these are things that employers will often handle for their employees, while freelancers need to build them into their time and finances. I won’t go into detail about each of these topics, but I do want to provide a resource or two on each topic in case you need somewhere to start looking.

  1. Invoicing and Expenses

Some freelancers choose to create their own invoicing processes and others prefer to use software to help manage the process for them. The following are a few popular invoicing tools for freelance translators and interpreters: Xero, Translation Office 3000, Express Invoice.

  1. Taxes

Some freelancers choose to do their own taxes, but many prefer to outsource this service to a professional accountant or accounting firm. Since there are so many extra factors that go into freelance tax filings (e.g. multiple 1099’s, a Schedule C/1040, possibly other business filings depending on your setup and location, and deductions for business expenses), options like TurboTax and TaxAct would probably make for a stressful springtime… So unless you want to forego a lot of afternoons going crazy trying to decipher the tax code, I would suggest reaching out to other translators in your area to get recommendations for an accountant you can trust to take care of your tax needs.

  1. Retirement

Employers generally contribute to your retirement savings when you are a W2 employee, so it is extra important to start early if you’re a freelancer. Options for freelancers include traditional or Roth IRAs and SEPs, whether through financial planners or using online options like Vanguard and e-Trade.

  1. Insurance

Another expense that is often subsidized by employers for W2 employees is insurance (health, vision, dental, life, etc.) As a freelancer you’ll need to take care of this yourself, but you won’t be alone! Many options are available outside employer-sponsored health plans. For instance, Freelancers Union offers a private marketplace for members to connect with insurance companies (and Union membership is free!).

We hope this information has helped you get a better idea of what to expect as you consider a career as a freelance translator or interpreter! Stay tuned for the fifth and final installment in this series: Technology and Tools.

Image source: Pixabay

My Business Is Better Because I Have E&O

I had heard many people say Errors and Omissions (E&O) policies were not necessary for translators. I went along with that… until a direct client required it. In the medical field, it is common for direct clients to require a one million dollar E and policy limit. When I signed the policy, my insurance agent walked me through the do’s and don’ts. Now I’ll walk you through my thoughts on what is and what is not covered.

What does it cover?

My damages and defense costs, up to a limit, incurred from claims as a result of a wrongful act in performing insured services (translation) for others.

What does it NOT cover?

Bodily injury or property damage. That’s fine. I’m a translator. This means that someone tripping in my office is not covered. There is a separate insurance policy for that. If I am driving to an appointment and I hurt someone while driving, that would be bodilyinjury. My E and O does not cover that. If my laptop falls on someone’s iPhone at a training session and damages it, that would be property damage covered by a separate insurance policy. It is called Business Liability Insurance, commonly known as Trip and Fall insurance. Most businesses have this.

Infringement of intellectual property. So… I don’t want to be a party to plagiarism. I pay for all my software. I do not post other people’s ideas as my own on my blog.

Unfair competition or any other violation of antitrust laws. I need to be aware of antitrust laws so I don’t violate them. The Federal Trade Commission and the Department of Justice have information on the subject. Some clear-cut examples are plain arrangements among competing individuals or businesses to fix prices, divide markets, or rig bids. These are carefully defined in documents in the links provided.

Discrimination prohibited by federal law. As a freelancer, I do not have employees. Therefore, this does not apply to me. If I ever have employees (not likely), I will have to abide by the same rules as any other employer.

Gain or profit I am not entitled to. In other words, I make what my invoice says and no more. I don’t upsell, take advantage of the knowledge to trade stock… etc.

Any liability I make myself responsible for in a contract. If I say I will be responsible for x, then the insurance company won’t keep me from being responsible for x.

Violations of securities and blue skies laws. In other words, I have to be above board in my financial dealings.

Bankruptcy. I had better keep paying my bills… That is good business.

Breach of contract.

  • If I say the translation will be ready by May 1, and on May 15 I have not contacted my client about it… I am in breach of contract.
  • If I promised a reviewed translation and I deliver a Google Translate version, I am in breach of contract. In one contract, I specified that any disputes regarding the quality of my work would have to be settled by an ATA grader in my language pair. This kept things nice and clean. I state that I am only responsible for the text I deliver, and if the client changes a single word, I am no longer responsible for the document.
  • I could have said that I would keep the information confidential, but since I know people in the engineering field, I go and tell them about a new development. That would be violating an NDA – breach of contract.

Any act a jury or arbitrator finds dishonest, fraudulent, etc.Be honest. If I submit a machine translation instead of a quality translation to meet the deadline, that might be considered dishonest, since I tell clients that the translation will be done by a certified translator and reviewed by another certified translator.

In short, E&O covers me for errors and omissions that happen inadvertently, provided that I made a reasonable effort to prevent them. It does not cover me for lazy work, breach of contract or dishonesty. It does not give me cover to be lazy from that point on. Clients expect me to have it because they know that any human has a margin of error in any work we do. Perfection at all times is simply not possible. It gives my clients peace of mind.

One client who hired me for a medical website translation had this conversation withme:

  • Do you have a one-million-dollar policy limit?
  • You don’t really think that’s going to be necessary, right?
  • If something goes wrong, the damage is going to be much greater than the price of your translation. We don’t expect you to be able to cover it. That is why we want you to have insurance.

I made sure I had coverage and increased my insurance coverage.

E and O insurance gives our clients peace of mind. Think of it this way. If someone was going to cut down a 130-foot tree in the front yard next to your home and told you “I am awesome, so I have no insurance,” what would you do? Well… this is a true story, and I got very nervous when that happened. I had two small children sleeping in the house. I got them out, and we watched the tree fall from a safe place. I wrote down the guy’s license plate number so I could call the police if anything went wrong. Is that how you want your clients to treat you? I don’t. This fellow did not have the money to replace my house or pay for the damage that tree could do to it. It missed the fence across the street by a few inches. All the neighbors were watching the proceedings very closely.

That is not the way to build trust. People work with people they know, like and trust. I build trust with my clients.

Image source: Pixabay

Email Best Practices: How Not to End Up in the Recycle Bin

It’s bound to happen sooner or later in our careers. That moment when someone thinks you have enough seniority and may be interested in subcontracting. Or your email address somehow ends up on a mass-distribution list. Or you just become the target of scammers.

Whatever the case may be, a message like the one below pops up in your inbox:

Complete with 14 attachments, this is a truly exceptional message that triggers an involuntary reaction in the recipient to hit “Delete.”However, it makes a great specimen to learn about the traits of a fraudulent message, as well as what NOT to do when reaching out to potential clients.

Let’s dissect this message together, but first, a disclaimer: I know our readership spans at least six continents, and perhaps the formulas in this message may be acceptable in your culture. But for the sake of this exercise, I will be analyzing this message from the standpoint of an American-based recipient.

  1. Email address. You’ve probably heard a million times that having an email address from a webmail provider as your work email doesn’t look very professional. But sending a message from email address X, and asking the recipient to send responses to email address Z is a clear indication that a) this message is spam, and/or b) that this is a phishing scam. Notice the domain on the sender’s email address is “@163.com”, which is a known spam transmitter domain.

Result: Hit “Delete”.

  1. Subject. It is true that the purpose of our email should be clear in the subject line, but when approaching potential clients or prospecting, we need to be a little more creative. How about: “Professional interpreter looking for collaboration opportunities in Miami”? Perhaps I would not hit “Delete” so fast, and at least give them credit for coming up with a personalized subject.

In our sample message, notice how the subject was written. Capitalization is off and there are extra periods. That kind of sloppiness is another indication of a fraudulent message.

  1. Being creative doesn’t equal being weird. I’m big on creativity, and I’m all for doing things differently. But opening your email with a strange statement (quote?) that’s supposed to be inspirational (or something) doesn’t cut it.

Some people like citing famous authors, or including interesting quotes in their messages, and I think that’s great and might work, depending on your audience. But it cannot be the first thing your reader sees when opening your email. Find a way to include it in the body of your email or at the end. Such messages should act as tasteful decorations to your main message.

On the other hand, scammers love to include intriguing quotes—often completely unrelated to the actual purpose of the email. I don’t know if it’s the shock factor, but I must confess that I’ve found myself staring at such quotes and trying to make sense out of them. But your prospective client won’t waste their time; they will just hit “Delete”.

  1. Different fonts and colors. Due to the difference in color in the text, there is no doubt that this message is a Frankenstein of fragments. I don’t like to realize that the sender might have copied and pasted the very message he is sending to me 50 times to 50 other people. If you want to make a good first impression, you need to make your recipient feel special.

I get it, we all draft templates that we then modify. And that’s perfectly fine. But your reader can never find out that the message she is reading has had many incarnations before. So, be careful when you copy and paste your template in a new message. Some email clients change the font or its color when you copy and paste directly from another message, or when importing from a word processor.

  1. Make it or break it in your opening paragraph. A memorable quote from our sample message is that this person is a business consultant who also acts as a translator, who then also provides market research. What?

Briefly stating who you are and what you specialize in is perfect. But then going on and on about yourself and the awesome things you could do is a big turn off. You must have a reason to send that message (a reason other than wanting a job, of course). That is, you must have something in common with that person. Why did you choose to send that message to Mary and not to Joe? If you are unable to answer this question, then I invite you to stop and think about it.

Sending messages out of the blue, without a clear purpose and for no reason other than distributing your résumé, is just as ineffective as going outside right now and handing out your résumé to any passerby.

See below for a simple checklist on what to include in your message.

  1. Spelling and grammar. If you’re reading this, then it’s safe to assume you are a linguist, and I shouldn’t have to say this, but I will anyway: Check your message multiple times and use the spellchecker.

This is another classic feature of spam emails: They’re poorly written and plagued with errors, punctuation issues, broken sentences, you name it.

  1. Attachments. The gentleman of the sample message sent 14 attachments, including his résumé, a few sample translations, a couple of inspirational memes, and so on. Needless to say, I didn’t open any of them. Even if he had sent just one, I wouldn’t have opened it either.

Nothing screams “spam” louder than receiving an attachment from a stranger. It’s just a big no-no in today’s netiquette. Even if the rest of the message didn’t raise any red flags, I would never open an attachment from a sender I don’t know.

Repeat after me: Thou shalt never send an unsolicited attachment.

What should you include in your message?

Here is a simple checklist to craft that very important first impression:

  • State your name, what you do (translator, interpreter, both), and briefly mention your areas of expertise.
  • Mention what you have in common with that person (i.e., you attended the same conference a few weeks ago, you both belong to the same group on LinkedIn, you read an article he wrote, etc.) This is your “hook”, that is, something that catches the other person’s attention and makes you stand out. It’s the personal connection you have with that person or organization.
  • State the purpose of your email (to follow up after the conference, to connect, to learn more about the topic of his article).
  • Make sure to include how you think you can help, or your previous experience in the field, or any other piece of information to pique your reader’s interest. It should provide additional information related to your opening paragraph.
  • If possible, include a call to action, that is, a question for your reader (i.e., “Is your agency interested in hiring in my field of expertise?” or “Are you looking for a French language editor?”)
  • Include a link to your website, blog, LinkedIn profile, Facebook page, etc., and invite your prospect to learn about you and what you do. Remember: No attachments!
  • Close your email (i.e., “Looking forward to hearing from you”).
  • Include your contact information in your signature.

The above recommendations apply not only when approaching other colleagues, but also if your target is an agency. Recruiters receive dozens of emails daily from people looking for opportunities. Your message should stand out, but in a positive way.

What would you do if you were on the recipient’s end? If you received such a message, would you be interested in reading more about this person?

Think about these simple questions and ideas the next time you send a prospecting email. I promise it will make a world of difference and will increase your odds of achieving your goal. Let us know how it goes!

Image source: Pixabay