Why You Should Never Offer a “Free Quote” On Your Website (Or Elsewhere)

This post was originally published on Madalena Sánchez Zampaulo’s blog. It is reposted with permission from the author.

Whether you’re a seasoned professional translator or a newbie who’s just getting your feet wet, your website should be the place where clients go to find out more about your services and to find out how they can work with you. Not only that, but it should make them want to work with you. There are a lot of ways to convince a client to reach out for an inquiry about your services. But one way that I recommend you never utilize on your website (or anywhere else for that matter) is by mentioning a “free quote”. Some people use mentions of free quotes as a button to click, or a tab at the top of the web page in the navigation bar, or on a form that clients can fill out and submit. Wait a minute. Doesn’t everyone do that these days? Well, not everyone. But a very large number of people do. Want to know a little secret? I did the same thing! Then why in the world am I suggesting you not do this?

Here are my top five reasons to never mention requests for a free quote on your website (or elsewhere).

1. When you offer a free quote, you are bringing attention to pricing. Front and center. You are inevitably going to attract price shoppers. Are they your ideal clients? Do you want to be discussing pricing over quality? I’m guessing you don’t. Then remove the “free quote” bit as a way to draw people in. You do not want to devalue anything that you do, so avoid the word “free” all together.

If you choose to remove mentions of free quotes from your website, I am willing to bet that you will start attracting fewer price shoppers and more serious clients. Give it a try! Remember, everything in business is an experiment.

2. You are stating the obvious. Of course the quotes you send clients are probably free. I say this because I don’t know of any translators who charge for to provide quotes to clients. So, they’re likely expected to be free anyway. When you change the verbiage on your site from offering a “free quote” to something like “contact us”, “contact me”, “send John an email”, “request a consultation” or something like that, you remove any thought you might have instilled with the word “free”. Price shoppers will be less likely to contact you, and you will be more likely to receive requests with serious inquiries.

3. By avoiding any mentions of free quotes, you allow site visitors to focus on what’s more important than the price: the value you bring to them and to their business or organization. When you focus on defining your value proposition for your ideal client and making that as clear as possible, people will want to work with you. The quote itself will be merely a formality.

4. You get to choose the direction the conversation goes. When you avoid discussing free quotes on your website, you also attract fewer of those “I need this yesterday!” clients. If your site gives off more of a “let’s have a conversation” vibe, those pesky clients who want something done for nothing, or who have an unreasonable timeline, will look elsewhere. Who wants to work with clients like that anyway?

If you plan to work with direct clients, you should be setting most of the parameters. When do you have an opening to work on a new project? How long will it take? What will it cost the client? You are not an order taker. So, have a real conversation with your client and talk pricing last, after you’ve had a chance to “wow” them.

5. By not leading people to ask for a price right off the bat, you allow yourself to customize your service sales. While you may charge the same price to all of your technical English to German translation clients, you have the opportunity to actually price your work based on the value you bring to the table. This means that you do not have to set prices from price sheets you have on file. Instead, you can factor in the value you bring to each project as part of the background information you need in order to provide the quote in the first place. The “value factor” should be considered just as much as other factors you consider when providing a quote (number of words or hours a project will take, technicality of the language used, delivery time, etc.). If this is a concept that interests you, then check out Blair Enns’ YouTube video on the differences between customized and productized services and how they impact your business approach, pricing and profit margins.

Now, remember that I told you that we found we were sending the wrong message by including the “free quote” verbiage on my business’ website? Well, in the process of pivoting that message, we also came up with some great ways to deal with price shoppers when they do contact us. I’ve turned those ways to deal into a list of tips.

Tips for dealing with price shoppers when you prefer to market your services based on value.

○ When a lead starts off the conversation asking about the cost, say, “Is price the only factor in your decision to hire a professional?” Then pause. Allow the person to respond, and if it seems that price is their deal breaker, you can choose to take them on as a client or direct them somewhere else accordingly.

○ If you direct them somewhere else, warn them that you cannot vouch for the quality of the service they will receive. Sometimes they will see that you were right and will come back to you.

○ Let them know that you’re not the only one promoting high quality over cheap translations. Here is a great article to share with those clients who are clearly making decisions based on price, written by my late dear friend and colleague, Stephanie Tramdack Cash: “The High Cost of Cheap Translation“.

○ Let them know that you already have paying clients who you work with at your current prices who see the value in the quality of your work. This shows them that others are willing to pay for your services and it lets them know you don’t depend on their job or project for your survival. You are a professional. Portray yourself as one. Don’t back down on your prices just because someone says you’re too expensive for their budget. That’s actually a good thing, as it tells you that this person or business is not your ideal client.

○ Lastly, explain to him or her the processes you have in place to produce a professional and valuable translation. Some clients price shop because they are simply unaware of what it takes to be a professional translator and what systems and workflows, training and education are needed to perform a professional job. Take a moment to educate these people and move on with your day.

While educating clients on hiring professionals for their translation and interpreting needs can be frustrating at times, there are ways to attract your ideal clients and avoid those who are less than ideal. Adjusting your messaging on your website, and any other marketing materials or profiles you have, is a great place to start.

Author bio

Madalena Sánchez Zampaulo is the owner of Accessible Translation Solutions (ATS), a boutique translation company based in Southern California. She is also a Spanish and Portuguese to English translator, specializing in medicine and life sciences. Madalena’s interest in online marketing and copywriting has led her to write and teach about the benefits of using informational content online to attract and retain clients. After seeing the advantages of intentional and strategic marketing in her own business, Madalena now teaches those same skills to other freelance language professionals. She blogs and teaches courses on topics related to marketing your freelance translation business by deliberately building and shaping your online presence. For more information, visit www.madalenazampaulo.com.

What makes a good agency?

This post was originally published in the July-August 2009 edition of the ITI Bulletin. It is reposted with permission from the author.

Herbert Eppel offers advice for ensuring the relationship between freelance translator and client remains harmonious, productive and pleasant for both sides

In the 15 years since I started diversifying into translation I have worked with around 100 different clients and have encountered dozens of others, many of them translation agencies. Based on this experience it is worth reflecting on what distinguishes these agencies in terms of their interaction with the translator.

Initial contact

Let’s start with the initial contact. It is good practice for translation agencies seeking new freelance suppliers to spend some time researching individual translators’ backgrounds – eg from their respective websites or from online directories such as the main ITI Directory, the Scottish Network Directory at http://www.itiscotland.org.uk, or the new ITI German Network Directory at http://www.itigermannetwork. org.uk – and then send out personalised invitations that are relevant to the circumstances. A less desirable approach is to send out impersonal mass mailings.

Application forms

Some agencies adopt a rather informal approach, while others use more or less complex translator information forms as a basis for their supplier databases. Before asking translators to complete lengthy forms, it is a good idea to negotiate a mutually satisfactory rate as a basis for future collaboration.

Free test translations

The issue of free test translations has been discussed at some length in various forums over the years. In my view, while anyone is entitled to request a test translation, professional translators should not be expected to provide these free of charge. In other words, test translations should be treated just like any other job. In this context, anyone who has not seen it yet and can understand German will no doubt find the ‘Gratisschnitzel’ article published by the Austrian translators’ association Universitas quite entertaining. It can be found on page 4 of the document available from http://www.universitas.org/download.html?FILE_ID=112.

Confidentiality agreements

As members of professional institutions such as ITI, professional translators sign up to a code of conduct that includes confidentiality clauses. I am not a legal expert, but lengthy and complex additional confidentiality agreements as requested by some agencies would therefore seem rather unnecessary.

Deadlines

In certain circumstances, urgent deadlines requiring a translator to work outside normal office hours are unavoidable. While many freelance translators tend to work irregular hours and may well be quite happy to adjust their schedule to accommodate urgent assignments, out-of-hours or weekend work should not be taken for granted. A good agency is a freelancer’s ally, and should be prepared to negotiate appropriate surcharges with the end-client where appropriate.

Auxiliary tasks

As the job title suggests, a translator’s main task is translation. Handling of auxiliary tasks such as PDF extraction or layout refinements in complex file formats such as PowerPoint should not be taken for granted. In this respect, a statement published by a well-known translation memory software provider back in 2002 speaks for itself: ‘Pricing is not just set on a per word basis when complex file types are involved. If you are translating in file types other than Word-like web pages, or desktop publishing formats, you will want to charge file maintenance fees to compensate you for the extra skill required to manage and translate within such file types. Typically, a 10%-20% surcharge (depending on project complexity) is customary.’

Discounts

Some clients ask for discounts on the grounds that a job is particularly large. I would suggest that such a priori discounts are inappropriate, because: a) a commitment to undertake a large job within a standard timescale may well prevent a translator from taking on work from other clients in the meantime; and b) it could be argued that translators who can offer the additional project management skills and resources required for handling such projects should in fact be rewarded, rather than penalised.

Similarly, translators are often asked to accept a sliding discount scale that was originally suggested by the aforementioned TM software provider, but is by no means cast in stone. Such a scale takes into account internal repetitions, so-called 100% TM matches and TM matches with varying degrees of fuzziness. In my experience, fuzzy matches may well require more time to adapt to a new text than translating the relevant sentence from scratch, and therefore I do not offer ‘fuzzy discounts’. On the other hand, like probably most colleagues I do give discounts in some cases for repetitions and 100% matches.

At this point, however, I feel it is worth pointing out that the origin and quality of 100% matches is a crucial factor that often seems to get overlooked in the ‘great discount debate’. In other words, the 100% matches for which the client may expect a discount could have been based on poor previous translations undertaken by third parties, in which case any revision can be more time-consuming than a new translation.

An inquisitive translator is good news

The brochure Translation – getting it right, written by Chris Durban of ITI, is aimed at end-clients and is available to download from the ITI website, http://www.iti.org.uk. Part of the text says: ‘No one reads your texts more carefully than your translator. Along the way, he or she is likely to identify fuzzy bits – sections where clarification is needed. This is good news for you, since it will allow you to improve your original. … Ideally, translators strip down your sentences entirely before creating new ones in the target language. Good translators ask questions along the way.’

A good translation agency will try to convey this philosophy to the end-client, for the benefit of all parties involved. Similarly, the agency will automatically enquire about reference material in cases where such material is not provided by the end-client.

Feedback

Feedback on completed translation assignments is important and should be encouraged. In my experience, many agencies seem to adopt a kind of ‘no news is good news’ principle, which is fine in some ways, but even better is the occasional positive feedback.

Any agencies and indeed end-clients who might be lost for words in this respect could take some guidance from the Comments section of my website at http://www.HETranslation. co.uk. Constructive corrective feedback is also to be encouraged, of course. Less helpful are general statements such as ‘the client was not happy’, issued several months after a translation job was delivered. Not only is this detrimental to morale, but I also feel that in many cases, such generic criticism fails to stand up to closer scrutiny.

‘Faffometer’

It is worth introducing the concept of a ‘Faffometer’ for measuring the satisfaction level of the working relationship between agency and freelance translator. Sadly I cannot claim to have invented the term – it appears to have been introduced by Business Productivity Expert Mike Pagan, although he uses it in a slightly different – potentially also very useful – manner. For him it is an Excel spreadsheet divided into equal time periods in the working day, each of which is allocated a productive task, and where the least possible amount of time is spent ‘faffing about’. See his video newsletter at http://video. mikepagan.com/Newsletter/Faffometer (it is less than two minutes long) for more. I am still in the process of refining my own Faffometer.

At the high end of my Faffometer scale are agencies who tend to be reluctant to ask the end-client whether source texts can be made available in a format that can readily be processed with a CAT tool and, faced with IT challenges that may be beyond the capabilities of their project managers, expect translators to deal with auxiliary IT aspects such as extracting text from PDF files and preparing nicely formatted documents or presentations in the target language.

Ideal scenario

At the other end of the Faffometer scale is an agency I have been working for on a very regular basis for around 10 years, with a total job count approaching 2,000. This rather high figure is partly explained by the fact that all jobs, however small, are assigned a separate job number. While this may seem tiresome, it avoids can-you-please-just-translate-these-few-words-for-free scenarios. The agency invariably deals with any and all file format conversion and translation memory aspects and handles any and all pre- and post-processing tasks that may be required.

Specifically, all their texts (regardless of the format of the original source document) arrive in the form of specially formatted MS Word files, where any pre-processed text (eg 100% translation memory matches or internal repetitions) is clearly identified. Such text can simply be formatted as hidden and automatically ignored on import into TM tools such as Déjà Vu and MemoQ.

The attraction of this approach is that discount negotiations and sliding discount scales are never an issue, while the pre-processed text contained in the original file can be helpful for reference. In addition, the agency tends to make translation memory and glossary extracts from their in-house TM and terminology management systems available, always tries to obtain reference material from the end-client, and happily responds to terminology clarification requests.

Header image source: Pixabay

Author bio

Herbert Eppel is a chartered engineer. Originally from Heidelberg, he has been living and working in the UK since 1988. Herbert diversified into translation in around 1995, and is a member of several ITI networks.

He deals with texts from a wide range of technical and scientific subjects. For more, see http://www.HETranslation.co.uk.

10 New Year’s Resolutions in the Field of Privacy for Freelance Translators

This post was originally published on LinkedIn. It is reposted with permission from the author.

Do you collect personal data from your clients and prospects living in the European Economic Area (EEA)? If so, give a fresh start to your privacy practices.

1.      Clean up your clients and prospects’ personal data

Do you store personal data from your clients and prospects living in the European Economic Area (EEA)? If no legal or contractual obligations require you to keep it, destroy it immediately. Check the legal data retention period that is applicable to you with your local attorney. If you want to keep your translation memories for a long time, anonymize them or clean them up.

2.      Have a privacy policy

Here are two options:

  • Contact your local privacy attorney as they surely have a privacy policy template. Audit your activity first and be ready to explain what you do, what personal data you collect, and why. Don’t forget that we have now entered the new GDPR era: you need a legal basis to process personal data.
  • Craft your own privacy policy. Check your relevant Data Protection Authority’s website. Some of them have templates. Be sure to check the local legal requirements that apply to you on top of the GDPR. Have a privacy lawyer review your policy.

 3.      Post your privacy practices

Post your privacy practices in a conspicuous place on your website (e.g. the footer). Be transparent. At data collection time, advise the user what the data will be used for on your contact form. Don’t have a website? If you have a trade association, ask them if they can add a section to your profile to post it online. Your clients and prospects will be able to see that you care about their privacy.

4.      Make sure the partners you work with adopt appropriate safeguards to protect personal data

Review your translation service agreements: do they incorporate the required data processing addenda?

5.      Check the data you collect through the cookies you place via your website

Make sure you collect anonymized data (e.g. IP addresses). Remember, you need to collect your website users’ approval before placing any non-functional cookies on their devices.

6.      Attend a cybersecurity forum

Contact your local small business administration or equivalent organization if you have one. They may be organizing cybersecurity trainings where you’ll learn the best industry practices to protect your hardware, software, and data. You can also check whether a free Massive Open Online Course (MOOC) on cybersecurity is offered online.

7.      Reduce your chances of a data breach

You don’t need to keep all your data on your computer. Adopt “lean” practices. Think about it this way: the less data on your device, the less data a hacker can get their hands on. Done with a translation project? Encrypt your data, transfer it to an offline device, or choose a reliable cloud service. Under the GDPR, data breaches must be notified within 72 hours.

8.      Follow your client’s instructions exactly when you translate a file containing personal data

Use the best security measures to translate files containing personal data. Don’t use machine translation tools unless your client has explicitly instructed you to do so. Under the GDPR, you must not transfer personal data without your client’s explicit approval.

If your client does not understand the source language and you notice the source file contains EEA individuals’ personal data, let them know about it to ensure personal data is adequately protected all the time.

9.      Stay tuned to the privacy law evolution

Subscribe to your data protection authority’s or your law firm’s newsletter. Under the GDPR (Art. 59), each data protection authority must publish an annual report on its activities. This wealth of information will allow you to better understand how consumers, even your own clients, use the GDPR framework. It will remind you why you need to obtain your client’s valid consent before launching direct advertising campaigns.

Keep an eye on the proposal for the future EU ePrivacy Regulation.

10.   Treat your client’s subject access requests with care

Don’t overlook your replies to the subject access requests you may receive. Establish a routine method to check the identity of the data subjects initiating the requests. Reply within one month. In most cases, you must provide the information free of charge.

Need more resources? Check out my GDPR Useful Resources.

Author bio

Monique Longton has been translating legal and financial documents from English, Swedish, and Danish into French for over 12 years. Her expertise with the General Data Protection Regulation (GDPR) and related privacy and data security matters was honed by translating numerous legal analyses, security policies, privacy notices, and data processing agreements.

As a Certified Information Privacy Professional for Europe and member of the International Association for Privacy Professionals, she stays current on industry trends, attends cybersecurity events, and networks with privacy professionals. She is especially familiar with the unique GDPR challenges faced by U.S.-based freelance linguists working for privacy-minded European clients.

What freelancers can learn from entrepreneurs

This post was originally published on the Freelancers Union blog. It is reposted with permission from the author.

Get paid for doing what I love, doing it wherever I want, whenever I want, and however I want. No more bosses demanding unconvincing protocols or mandatory smiles (I’ll never forget those six years at a burger joint where “smiles were a part of my uniform”), and no more needing to be at a specific place at a specific time.

That was the dream I was sold. But then I found myself staring blankly at the computer. Not quite looking at it — my eyes crossed just enough to see the particles of dust floating in front of it.

I had just delivered a month-long project to a regular client. It was a grueling month. The deadline bordered unreasonable and in order to deliver on time I had to work late into the nights. It was August and, despite the respite I found with the air-conditioned interior, I still longed to go out there.

The project finished. Boom. Delivered. It was done. Was that the best work I’ve done? I don’t think so. Did it fill me with joy and a sense of fulfilment? Definitely not. Had I become a freelancer, moved to Europe, and found my “freedom” just to be locked inside an office all summer? Was this supposed to be my calling? Why did I feel so empty?

By that point, the work grind I had invested so much of myself in resulted in a burn out. That night, after I hit the little blue send button with all the deliverables packed cozily in a zipped package, I couldn’t even read an email.

I had to leave. From the next month, anybody trying to get a hold of me would only get an automatic away message. I stuffed a backpack and got the first ticket I could find to a Greek island. I didn’t care which. I had no paid vacation, and I needed to work. But I couldn’t.

For the first time since I’d begun freelancing, I wasn’t excited to get back to work. I didn’t understand why this hustle and grind had left me feeling so depleted. That month of August, I made the most money I have ever made in my career as a freelance translator and writer. But was that sustainable?

All I understood was that there was something that wasn’t clicking about my approach to work. The secret, it turns out, was creating systems.

A new approach

When I reluctantly came back to work, having spent all my money, I spent weeks thinking about how I could rearrange my professional life. I binge-listened to podcasts, blogs, and began my habit of reading three books a month. I would find the solution.

And the message began to manifest itself to me: I had to learn to work like entrepreneurs and corporations do. Focus management, not time management, was the answer. And I had to prioritize what was most important. I wanted to spend more time in my genius zone and less time in everything else. I would find ways to automate, diversify, and scale my income.

I’ve always had an entrepreneurial approach to freelancing: I understood it was a business, that I needed to consider marketing, organization, and customer service in my approach. I created content to help people around me. I needed to be reachable, pleasant to work with, and deliver fantastic work on time.

But there had to be a better way than just increasing rates or getting more gigs. Freelancing is a fantastic way to find freedom, follow your life’s calling, and make great money. Which is a viable and perfect business model for many. But there was something limiting me, and I knew that spending all my time on billable hours was not the way to grow.

Bigger and scalable

As Seth Godin put it: “Your labor is finite. It doesn’t scale. If it’s a job only you can do, you’re not building a system, you’re just hiring yourself (and probably not paying enough either).”

So I decided to shift into an entrepreneur mindset. You don’t need to become an entrepreneur, but take an entrepreneurial approach. You don’t need to give up freelancing in lieu of being an entrepreneur, per se.

Entrepreneurs work to take themselves out of the equation; they use ideas to build well-oiled systems to run their businesses. Freelancers do something they’re good at in exchange for money. There are similarities between the approaches. For example, both entrepreneurs and freelancers can have a personal brand, and neither of them have a boss.

I love to write and translate and would like to continue doing it. But we can take examples from entrepreneurs and apply it to our freelance businesses. The most useful thing freelancers can take from entrepreneurs is to create systems for their businesses.

Create a system for your work and stick to it

Entrepreneurs are masters at building systems. That’s the premise of their whole business plan. Build a system, implement it, and turn it into a cash machine. Freelancers can create systems to increase productivity and performance:

  • Email templates
  • A customer management system
  • An onboarding sequence (pre-call questionnaire, a brief created to make the most of your client call, and follow-up)
  • A feedback system (creating a client questionnaire asking for feedback on specific stages of your service – outreach, onboarding, customer service, deliverables, and the actual work itself)
  • An automated social media plan
  • Outsource what you do not want to do yourself: accounting, bookkeeping, social media, etc.
  • A specific quality assurance system that you follow for every job
  • Terms and conditions designed to save back-and-forth and hassle
  • Defined objectives and steps to reach them
  • A set schedule that includes non-billable work (marketing, growth and development) PLANNED in. Your work as a freelancer is not only your client work. Plan for it. Plan time to plan. Build your business continuously. There will never be a moment when you have “free time”.

The list goes on.

Creating these systems builds your personal brand as a professional, increases leads, sales, and makes happier customers. You’ll become better at attracting the right clients and repelling the ones that are not aligned with you. Ultimately you’ll better respond to their needs because you’ll have a system for understanding what they are.

Now, tell me, do you have systems for your business?

Image source: Pixabay

Maeva Cifuentes is a digital nomad, blogger, content strategist, writer and translator. She helps entrepreneurs grow their brands and find freedom.

El encargo de traducción: ¿qué preguntar antes de aceptar?

This post was originally published on the En la luna de Babel blog. It is reposted with permission from the author.

Últimamente he trabajado con varios clientes nuevos (empresas, agencias y particulares) y buscando en la red cómo enfocaban este asunto otros compañeros, di con un listado de Tomedes, que reproduzco aquí con su permiso y amplio con algunos apuntes de mi cosecha:

PREGUNTAS PARA EL CLIENTE

Empecemos por lo básico: las preguntas que debes hacer al cliente que necesita la traducción.

  1. ¿Cuántas palabras tiene el documento?
  2. ¿Cuál es el plazo?
  3. ¿Cuál es el tema? ¿Es muy especializado o técnico?
  4. ¿Es documento escrito o es un archivo de audio? En este último caso, ¿se nos pide también transcripción?
  5. ¿En qué formato está? ¿Es un Word, un PDF, un fax escaneado (sí, aún existen)?

Esta información es impepinable, si queremos verlo así. Es importante saber qué vamos a traducir y por cuánto. Y en cuanto a las palabras, cuando nos envíen el documento para traducir (o para verlo solo si estamos en proceso de elaboración de presupuesto), cerciorémonos de que la cantidad de palabras es correcta. A todos se nos puede pasar, incluso al gestor de proyectos o al cliente directo, así que es importante comprobar que todo esté bien desde un principio.

Tampoco está de más preguntar:

6. En el caso de una traducción de marketing o una web: ¿requieren localización o solamente traducción? Si es un texto publicitario, ¿necesitan transcreación?

7. ¿El proyecto va a necesitar una edición o maquetación posterior (desktop publishing  o dtp)?

Cuanto más sepamos del encargo desde un principio, mejor informados estaremos del trabajo que nos espera y lo que vamos a tardar en hacerlo. El tiempo es dinero. No es lo mismo un texto plano sin más, que tener que controlar aspectos de diseño que van a requerir más tiempo una vez terminada la traducción.

question-mark

ASPECTOS ECONÓMICOS

Hay que ser muy claros con los elementos económicos del proyecto también antes de empezar. Se debe acordar un honorario o tarifa, además del método de pago y el plazo de cobro. En cuanto al honorario, que quede claro si es por texto origen o texto meta. También podemos plantearnos lo siguiente:

  1. ¿Es un trabajo urgente?
  2. ¿Es una traducción jurada o va a requerir un certificado de algún tipo?

En ambos casos hay que cobrar algo más, sobre todo por las horas extras en el caso de los encargos urgentes. Por eso la comunicación es esencial y todo debe quedar atado antes de ponerse a traducir. Hay que explicarle al cliente si va a haber cargos extra para que este dé el visto bueno antes de empezar.

calculation

NUESTRO PAN, NUESTRO HORARIO

Como no somos maquinitas sino personas, no está de más plantearse lo siguiente:

  1. ¿La tarifa es aceptable para nosotros? Tal vez este cliente “imponga” un precio. De ser así, preguntémonos si de verdad es justo para nosotros. Recalco para nosotros, porque aunque hay que ser conscientes de los precios de mercado para no perjudicar al sector y a nosotros mismos, cada uno tiene sus circunstancias. Hay quien considera que 0,05 para un folleto general es poco y no baja nunca de 0,07, pero para otro puede ser una tarifa más que aceptable por el trabajo que va a conllevar.
  2. ¿Podemos cumplir el plazo y aun así tener tiempo para comer, dormir y tener vida social?
  3. ¿Con este encargo podemos conseguir más trabajo de este cliente?

Esto último puede ser importante. Tal vez por necesidades del cliente, este proyecto nos haga trabajar hasta tarde un par o tres de días, pero si a la larga puede darnos más trabajo, encargos regulares, tal vez el sacrificio valga la pena. O no. Quizá pensemos que ceder a ciertos plazos poco realistas puede sentar un precedente peligroso y decidamos explicárselo al cliente (de lo que hablamos cuando hablamos de “educar”) o bien no aceptar el trabajo. Una vez más, debemos ser claros con nosotros mismos para ver si podemos encajar este encargo en nuestra planificación y poder equilibrarlo con lo demás, ya sean otros proyectos o, sobre todo, con nuestra vida.

puj-e-1601x-3-video_still12042015-318x210

OTRAS CONSIDERACIONES

Hay más cosas que debemos tener en cuenta, dependiendo de la carga de trabajo… y el estado de nuestras cuentas.

¿Me interesa el tema de la traducción o me voy a aburrir como una ostra? Aunque nos aburra, tal vez nos interese aceptar el encargo porque vamos descargados de trabajo, porque nos interesa mantener al cliente o porque lo necesitamos económicamente. Pero en ese caso, seamos conscientes de lo que nos va a suponer.

Cuando se puede escoger –y ahora hablo a título personal–, prefiero una novela a unos presupuestos anuales o un manual técnico. Si por lo que sea, necesito el encargo, me armo de valor y me lo tomo con filosofía. Por desgracia no siempre podemos escoger, pero sí es un factor que debemos plantearnos. ¿Acaso no trabajamos más motivados cuando algo nos gusta?

También hay que pensar en quién es el cliente y si está recomendado. Puede que esto no tenga tanto peso a la hora de aceptar el encargo, pero contribuye al nivel de confianza y seguridad al trabajar.

En este tema que nos ocupa hoy, vale la pena también prestar especial atención a estos diez consejos de Tess Whitty:

  1. No aceptes un proyecto que sepas que no vas a poder hacer. No tengas miedo a rechazar algo que sabes objetivamente que no puedes cumplir o que no puedes hacer sin que se resienta la calidad. Si aún quieres aceptarlo, puedes buscar a algún compañero que te lo revise o puedes encontrarle un sustituto al cliente y facilitarle así la gestión. Seguro que te lo agradecerá.
  2. No aceptes trabajos con plazos imposibles. No lo dudes y negocia. A veces con un recargo por urgencia se descubre que la traducción no era tan urgente. Como con todo, la comunicación es clave.
  3. No dudes en preguntar. Seamos sinceros, no lo sabemos todo. Pregunta al cliente cualquier cosa que no tengas clara o pídele textos paralelos o antiguas traducciones (si el cliente es una agencia, por ejemplo). Preguntar no es demostrar ignorancia sino profesionalidad. No dejes las dudas para el final o para el mismo correo de entrega, cuando no haya margen para solventarlas.
  4. No aceptes un trabajo sin haber visto el texto antes. Puede que no siempre sea posible (me ha pasado con alguna novela), pero lo mejor es ver el documento antes de aceptar para calcular mejor el tiempo, para comprobar que es de una temática que controlamos y, en definitiva, para ver si es factible.
  5. No aceptes un trabajo sin saber quién es el cliente. En el caso de clientes directos es más difícil (que no imposible), pero si es una agencia que no conoces, lo mejor es buscar su página web o mirar en algunos foros (BlueBoard de ProZ, algunos grupos de facebook). Y aunque el correo sirve como confirmación de un trabajo de traducción, es aconsejable tener siempre una orden de compra o PO (purchase order) en la que consten las tres P básicas del proyecto: palabras, precio y plazo.
  6. No empieces a trabajar hasta que no hayas acordado un precio. A nadie le gustan las sorpresas en la factura, así que sé muy claro con lo que vas a cobrar, haya extras o no. Y trata de barrer para casa, claro. Para este proyecto tan pequeño, ¿no es mejor aplicar una tarifa mínima? Para esta revisión, ¿por qué no cobras por hora?
  7. Piensa en lo que escribes antes de enviarlo al ciberespacio. Hay muchos foros y páginas ahora en las que un traductor puede desahogarse, pero seamos sensatos. Un mensaje airado en las redes sociales puede terminar en manos del cliente. Piensa bien antes de escribir, deja pasar un rato y verás que, en frío, no es todo tan grave como parecía. Y lo mismo al hablar directamente con los clientes: respiremos y luego escribamos… más tranquilos. Con amabilidad se va a todos lados. En serio.
  8. Véndete bien. No te centres en lo que no sabes o en la poca experiencia que tienes. Céntrate en tus puntos fuertes, en lo que has traducido ya, en lo bueno que puedes aportar. Y eso también se aplica a la tarifa. Cobra lo justo. Un precio bajo también significa menor rentabilidad para ti.
  9. Guarda toda la información y correspondencia. Es importante guardar los correos, contratos y otros documentos de cada cliente, sobre todo para tenerlos de referencia. Para esto va muy bien un disco duro externo que pueda almacenar esa información que no usamos en el día a día.
  10. Lee todas las cláusulas antes de firmar un contrato. Básico para no llevarnos sorpresas luego. A veces son contratos estándar cuyas disposiciones no se aplican, pero, una vez más, en caso de duda, consúltalo con el cliente.

Hasta aquí los consejillos de hoy. ¿Hay algo que consideréis esencial al aceptar un encargo? Estaré encantada de leeros.

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