Branding Yourself – Create a Professional Portfolio

 Reblogged from The ATA Chronicle with permission from the author

In today’s business world, it is becoming increasingly difficult to make yourself competitive, especially as a translator. More and more freelancers are being added to the market, so what can you do to make yourself stand out in a sea of many? A great place to start your differentiating process is by creating a professional portfolio. A portfolio is an invaluable tool in more ways than one. But what exactly is it, and exactly how can it help you?

What Is a Portfolio?

A portfolio is simply a collection of your work that can be used to market your language services, apply for a job, highlight your professional experience, or document what you have learned. As a translator, you need a portfolio to create the link between what you can do and what the prospective client or organization wants from you. Your professional portfolio will distinguish you from the competition. It will clearly highlight your experience and demonstrate that you are serious about your career as a translator and your job search. It will show examples of your unique strengths and pique the interest of your potential clients or employers. In addition, it will help you build confidence in what you can do.

How Can Your Portfolio Help You?

What are your professional activities, and what are the outcomes of those activities? Are you documenting them adequately so others can see your contributions? Do your activities and the outcomes they produce match your profession? What do you need to change or enhance about what you do and the outcomes you document? A professional portfolio will be an immense help in answering these questions constructively. It helps you keep track of everything you have done in your career as a professional translator or interpreter and points out where you should go next. Most importantly for freelancers, it will definitely get you attention and help you stand out from the crowd.

The Importance of Your Unique Value Proposition

Before you embark on creating your professional portfolio, you must first identify your value proposition—a clear statement in line with the market’s challenges and your desires, communicating the unique contribution you and your services are providing that is different from your competitors. Try to answer the question, “Why should I do business with you and not someone else?” Your unique value proposition must appeal to the client’s strongest decision-making drivers. It should be believable, authentic, and specific. Once you have a statement that you are confident communicates your value, you have the basis on which to build your professional portfolio. Like a classic novel that has a specific theme or overall message, your unique value proposition should pervade your portfolio. Whoever is reading it should get an overall sense of your value without your having to state it explicitly.

What Goes Into a Portfolio?

The key point of your portfolio is that you want to give an employer cause to hire you or a prospective client reasons to retain your translation or interpreting services. You want to showcase your education and work experience by showing examples and evidence of your work, skills, and accomplishments. While your portfolio can be creative and contain an array of items based on the exact message you are conveying with your unique value proposition, there are some elements that are absolutely necessary. These are your career summary, bio, personal philosophy, and mission statement.

How to Make Your Career Summary Interesting and Relevant

Your career summary is simply a description of who you are through what you have done throughout your career as a linguist. It typically includes information not on your résumé, such as your work ethic, professional interests, and your philosophy about life and work. In your summary, aim to quantify your achievements by using varied adverbs and more descriptive detail. Instead of simply mentioning that you did X translating job for Y company, make a statement saying something along the lines of you consistently did X job, translating 3,000 words per day at Y company.

How to Define Your Personal Philosophy and Mission Statement

This is a personal statement about the principles that guide you, your purpose, and your value proposition. Consider this your personal executive summary. While it may be short, this is important for singling out your mission as a linguist and expressing your uniqueness.

Perfect Your Bio

In the business world we summarize our experience, qualifications, education, skill-sets, and any other important aspects of our professional life (and sometimes even our personal life). This is contained in what is typically known as the résumé or CV (curriculum vitae). The information presented, its style, format, length, etc., all vary among cultures. Nevertheless, it is an important component of your marketing kit, regardless of the culture you are targeting. However, this tool does not really highlight all of those personal characteristics that make you different from others. The biography is a highly underestimated, yet very powerful, tool that should be essential in any marketing kit. It is simply the story of your life.

A résumé lists your credentials. A biography presents them in a story, automatically making the content much more interesting. Stories are fascinating and have the ability to engage and connect us with our target market through purpose and passion. Let your human side shine through your story. Your audience wants to find that special connection with you, and there is no better way to connect than by sharing your story. Do not be bland. Personal hobbies and interests, while not necessary, may be helpful in letting your readers get a taste of who you are as a person.

When composing your bio, consider your audience—who exactly will be reading it? This is important, because what you include in your bio should and will vary depending on your target audience. While this may be difficult to achieve, a good bio is short—somewhere between 150-300 words. To keep the length to a minimum, it is important to focus only on the highlights or more significant moments. Use phrases such as among others or to name a few. These phrases keep lists short, but convey the notion that the list continues. Your bio should also be written in the third person in order to keep it formal and professional.

Some Other Items to Consider in Your Portfolio

While every one of the following items is not required in your portfolio, you should try to include what you feel is necessary to convey your unique value proposition. Consider the following:
• Career summary
• Goals
• Personal brand statement in a tagline form
• Mission statement
• Bio
• Résumé
• Accomplishments
• Work samples
• Research publications and reports
• Testimonials
• Letters of recommendation
• Awards and honors
• Conferences and workshops
• Transcripts
• Degrees
• Licenses and certifications
• Professional development activities
• Volunteer and community service
• References

One thing to keep out of your portfolio is your rates. Also, if you are targeting translation agencies, include the tools and technologies you use; however, when targeting direct clients, this information is not necessary and may even confuse your potential buyers.

Stylistic Tips to Keep Your Portfolio Professional

Use an assortment of syntax and vocabulary so that your portfolio does not become boring to the reader. Be careful to stay truthful. If you are caught lying or even stretching the truth, you will lose a lot of precious credibility—and likely a client as well. In addition, industry jargon should be kept to a minimum. What good is your portfolio if the reader does not understand what is being said? Monitor the length of your sentences so that the flow of your statements does not become choppy or confusing. Keep in mind that bulleted lists are easy to follow and show organization. Avoid words that are too “flowery”; that is, if you think your reader might have to go to a dictionary for it, do not include it. Definitely omit pronouns, as they make your portfolio look less professional. You should always keep your intended audience in mind when planning your approach. Perhaps your readers would prefer something a little more personal. Always remember that your portfolio should motivate the reader to take action.

Stand Out from the Crowd with Your Work Samples

Regarding samples, if you are a translator, make sure you include the source and target translation. If you really want to stand out from the crowd, you can simply include a hyperlink to the source document and the corresponding translation if they are available online (like a website). Instead of just including the source and target translation, focus on highlighting any outcomes that resulted from your translation. For example, if you translated a website, and that website is reaching out to X amount of people, point that out. If you are an interpreter, you can include a link to a short video clip of an actual interpreting assignment along with a brief description of what the gig was all about. A word of caution: if you are going to include hyperlinks to projects or assignments on which you worked, make sure you always get the proper permission from your client to do so. You do not want to infringe on any confidentiality agreement and jeopardize not just the relationship with your client but also your professional reputation.

Your Portfolio: Why It Should Be Online

Google is your biggest promoter. The Internet is the biggest gallery in the world, with millions of potential clients online. You need to make sure they can find you and your work. An online portfolio gives you the perfect opportunity to do this. With numerous social media outlets, you have the ability to showcase yourself and your work to thousands of people not available via traditional methods. Think about the implications of not popping up on someone’s online search for your name. Will you lose all trust or credibility since you are not in the results set? Are you hiding something? If others cannot find you online, you have done a poor job of letting people get the chance to know you and your services. Your online portfolio is available around the clock. You want your online portfolio to be like a website that is well designed, easy to use, and tells the reader exactly what is wanted quickly and without hassle. Not to mention, you want it to be instantly inspiring upon first glance. One of the most important aspects of your online portfolio is its appearance—easy to read, clean, and thorough. When you create easy-to-read application material that paints a detailed, well-matched picture of your professional self, you make recruiters, clients, and employers happy and interested.

Online Tools to Create Your Online Portfolio Find websites that can both stylize your portfolio with graphics and organize your information in a visual and compelling way. There are numerous free and inexpensive tools online that allow you to create graphical representations of your skills, working history, and professional achievements. If you do not already have your own personal website, consider investing in one. Make it easy for others to find and be impressed by you. Make them think, “Wow, I need those services, and now!” It is easier than you think to make yourself accessible. You will find that your professional portfolio (particularly one that is online) will do that for you. All the effort required is the initial creation of the portfolio. So, go out and self-promote. After that, your clients will come right to you!

Image credit: Pixabay

Author bio

Marcela Reyes is the chief branding officer for Latitudes | Training, Coaching and Consulting. She is an entrepreneurial marketing expert and business coach with over 20 years of experience. She partners with language services providers around the world to help them communicate their value to attract more clients, expand their services, and develop their own brand in local and international markets. She gives presentations around the world and is a published author. She has a bachelor’s degree in communications and an MBA with an emphasis in marketing. Contact: marcela@latitudescoach.com.

How is the T&I industry laid out?

This post is the first in a series of five posts written in response to questions we at The Savvy Newcomer have received, sometimes from people within the translation world, but also from bilingual friends and family who are interested in translation and interpreting (T&I). Our hope is that this series will serve as a guide for people who are considering a career in T&I and want to know where to begin.

—–

How is the T&I industry laid out?

As a preface, I can think of numerous times since I began working as a translator that friends and family have come to me with questions about my work. Do I actually have a job? Do people pay me to do it? Who do I work for? The questions are not always this blatant, but I can often sense the underlying question of how the translation and interpreting industry really works, and whether it is a viable career for someone who knows a second language. In short, the answer is yes!

The question of how our industry is laid out is usually one that people do not ask straight-out, but it is the first topic I address in my response. It is crucial to have this foundational knowledge before you consider becoming a translator or an interpreter so you can decide if you—your lifestyle, your skills, your background—will make a good fit for the industry, and vice versa.

Translation vs. interpreting

The first distinction to make is the difference between translation and interpreting. Check out the infographic below to get an idea (credit: lucomics.com). Translation is written; when you translate, you receive a document in one language and translate it into another language—usually on a computer, but sometimes by hand. Interpreting is spoken; interpreters work in person, by phone, or by video, interpreting words spoken in real time by conveying the same message out loud in a second language so that another person or other people can understand what was said.

Translation and interpreting require very different skills; translators are strong writers with a good grasp of writing conventions in their target language. They need to be able to properly understand the source language to create a suitable translation. Interpreters, on the other hand, should have a strong command of speaking skills in both languages and must be able to produce coherent and accurate renditions of what is being said as it is said.

What is a language pair?

The combination of languages in which a translator or interpreter provides services is called their “language pair.” Translators usually work from one language into another; for example, I work from Spanish into English (Spanish>English), which means that my clients send me documents in Spanish and I deliver translated documents in English. It is a good rule of thumb to remember that translators usually work into their native language. This is because most of us are naturally better writers in our native tongue, so we work from our second language into our first. Interpreters, alternatively, may work with both languages at the same level; for example, if an interpreter is hired to help a doctor communicate with her patient, the interpreter will need to speak both languages so both parties are understood. In this case, we would say that the interpreter’s language pair is Spanish-English, since he is not working into one language or the other. As a side note, some interpreters offer their services at conferences where the speaker or presenter speaks in one language and some or all attendees need to hear the presentation in their own language (this is called conference interpreting). If, for example, a group of marine biologists from Mexico attends a conference in Miami, their interpreter would be working from Spanish>English, and would most likely provide the interpretation simultaneously through a headset while the speaker is speaking.

Who do you work for?

This is one of the questions I hear most often. A high percentage of translators and interpreters are freelancers, which means we work for ourselves! Our clients may be translation agencies or direct clients from other companies that require our services. Most T&I professionals work for clients all across the world, which makes for an interesting workday! Some full-time employment opportunities exist for translators and interpreters, but much of the industry is built on an independent contractor model. There are pros and cons to working for yourself:

Pros Cons
Flexible schedule Unstable income
The more you work, the more you earn Loneliness
Work varies and can be very interesting No employer benefits

What does it take?

To become a skilled and successful translator or interpreter, it is important to be self-motivated! Especially if you are going to become a freelancer, you want to be sure that you have the fortitude to set your own schedule, manage your time, and keep growing your business. It is also essential to have strong language skills in two or more languages. It is important to recognize that being bilingual does not automatically make someone a translator or interpreter! Knowing two languages is crucial, but it is important to have training or experience that teaches you the ins and outs of translating or interpreting: the pitfalls you may encounter, best practices, and the code of ethics by which you must live and work. Bilingual individuals who are not cut out to be translators or interpreters and want to use their bilingual skills in other capacities can find great career opportunities as language teachers, bilingual medical or legal providers, language project managers, and so forth. In fact, bilingual individuals can play a key role in just about any profession imaginable.

We hope this helps to answer some of the initial questions you may have about translation and interpreting! Stay tuned for the next installment: “Starting from Scratch.”

Header image: Pixabay

Five Steps to Make your Freelance Translator CV Stand Out

During the last three months, I have reviewed hundreds of CVs (or resumes) from freelance translators for a new language group we are targeting at our translation agency, TranslationPartner. Some CVs caught my attention, and others were rejected within 10-20 seconds. To help you out, I have written down some of my notes about why some translators’ CVs were shortlisted and others were not. It is my hope that this will help you to design your resume better for the next time you are introducing yourself to potential clients. Note that I will use “CV” and “resume” interchangeably in this context, but you can find more information on the difference between these documents here.

  1. Use direct language

There is limited time to check each CV when the person receiving your file has a stack of them a mile high, so important information should be introduced as early as possible. Superfluous sentences such as “I am the best translator in…” are a waste of time for the reader, and if a sentence like this is at the beginning of your curriculum vitae, it is likely to be one of those that gets rejected within 10-20 seconds. When writing your CV, ensure that the language you use is direct and clear. Each sentence should provide a new piece of information. Stay away from flowery language and remember that you only have a few seconds to convince the recipient that they should keep reading.

  1. Numbers and figures make your resume more reliable

Always use numbers to support your experience; these will show that you are qualified and may be of value to the potential client. For example, you can use numbers to show your years of experience, your interpretation hours, specific course hours or the word counts/number of hours for key projects you have completed with current or previous clients. If you do not have exact numbers, just give approximate ones. Numbers will make your CV seem more trustworthy and show the reader that you are reliable.

  1. Organize it properly

I was surprised to see dozens of CVs written as a group of paragraphs without sections, titles, subtitles, or bullets. Make your document easy to scan—the person who reads your resume is going to be looking for certain information and must be able to find it quickly. Use section titles or subtitles to indicate what information is found where. Under each title, you can use bullets to indicate details, but I do not recommend more than five bullets per title/subtitle.

For example, you may want to add a subtitle for your translation achievements, where you mention your most important projects with their estimated word counts. Also, include your address, contact info, and education in sub-sections and organize them properly so the person who reads the CV can find them easily.

  1. Keep it short and condense information

You CV is usually the first step in the recruitment process with a potential client, so it is not necessary to include all possible information (a one or two-page document is enough). In particular, you do not need to add all your certificates and work history in the resume. Just write the information that your potential client needs; i.e., if you are applying to a translation agency, there is no need to mention your background as a language teacher. If you wish, you can add a section in your cover letter or at the end of the CV mentioning that other information can be provided upon request, such as references or additional work history. Using bullets is one of my favorite organization tips. I use bullets when I write my curriculum vitae, emails, project summaries, and many other documents. These bullets do not have to contain full sentences, just a phrase to show your point.

  1. No spelling or grammar errors

Why would I trust you to complete an upcoming translation project for my company if you have not performed the most basic quality check on your own CV—checking for spelling and grammar? Some translators just rush through their resumes in an effort to win the project bid quickly, without checking their writing on the CV and cover letter they send to the job poster. Be sure to reread your document before sending it, and don’t forget to run the automatic spellcheck function of your word processing software.

Conclusion

Keep in mind the perspective of your reader when writing a CV or resume. In conclusion, you should only include relevant information, keep it organized, and just get to the point!

Image credit: pixabay

Author bio

Sherif Abuzid is an English to Arabic native translator and Key Accounts Manager at TranslationPartner, a translation agency. He translates to Arabic and manages projects in African and Middle Eastern languages. Sherif studied English and Translation at the Faculty of Arts in Egypt and Sales and Marketing at the American University in Cairo, and holds a MBA in International Business Administration from The Arab Academy for Science, Technology and Maritime Transport. His translation agency website is http://www.translationpartner.com/. The company translates medical, technical, and software documents into Arabic, Middle Eastern, and African languages.

When translation clients ask for favors

Here’s a situation we’ve all probably encountered: clients asking for favors. “Any chance you could quickly translate 25 words?” “Do you have time to look over a couple of sentences in a source document in your language?” “You’re so great with this piece of software; any chance you could take a quick look at a problem we’re having?”

A client favor can be one of two things:
-An opportunity to solidify the relationship with a client you love
-A source of resentment when the favor spirals out of control, or the client abuses your generosity

Let’s take a look at how to handle client-requested favors.

Tip 1: If the client is a valued one, and pays well and on time, just do the favor. Don’t charge for it, and don’t make a big deal about not charging for it. Just say, “This only took a few minutes; no need to invoice for it.” It’s like giving your boss a ride home when their car is in the shop; it’s an investment in the relationship and in workplace harmony. This is the tactic I take with most of my direct clients. I even offer them free favors, in the sense that if a project is truly tiny—something that takes half an hour or less—I don’t charge for it at all. Personally I would rather charge a higher rate overall than nickel-and-dime the client over 15 minutes of work. Sometimes I will note the item on an invoice, and put “Courtesy” instead of listing a charge (i.e. “Mailing hard copies of documents: courtesy”), but that’s as big a deal as I make out of it.

Tip 2: It’s also fine to charge for everything. You’re in this business to make a living. Do not ever (ever) feel guilty about charging a client for your time. After all, they’re probably not calling in favor jobs from their attorney, or asking their plumber to come unclog a drain without charging. Charging for everything also makes it clear what is billable and what is not, because everything the client sends you is billable. The key is to remain cheerful and polite while making it clear that you’re going to charge for the quick look at their TM bug. “I’d be happy to take a look; if it’s something I can figure out, I’ll just invoice you at my regular hourly rate after it’s done. Let me know if you’d like me to go ahead with it.”

Tip 3: Keep ethics and optics in mind. At least several times a year, direct clients ask me to work on projects that are peripherally related to their jobs. “Could you edit the blog post I wrote in English about this workshop I attended?” “I’d like to create business cards in English, could you help me?” and things like that. Often, they’ll hint—or just come out and say—that they’d like a discount on my regular rates. I’d usually be happy to do these jobs for free, but some clients are prohibited from accepting those kinds of favors from outside contractors.

If that happens, you need to respect the client’s situation, but it’s also not ideal to show the client that you’re willing to work at a great discount. When that happens, my solution is to propose a lump sum that is a lot lower than my regular rate, without explicitly saying, “I’ll do it for half of my regular rate.” This is a subtle distinction, but I think that the optics matter; rather than explicitly offering a 50% discount, you’re proposing an “honorarium” that the client can accept without crossing any ethics lines.

Tip 4: Beware of habitual favor-askers. Favors are a great way to cement a relationship with a valued client. But they can become a major pain if the same client asks over and over again for a half hour of free work here and there. Additionally, if the client is an agency, they are most likely charging the end client for the work that you’re doing for free. So, if a client (direct client or agency) crosses the line into abusing your generosity, proceed to Tip 2. The next time they ask, politely but clearly respond that you’d be happy to do this task, at your regular rate. Leave the emotions out of it. Don’t point out that you’ve done three small jobs for free during the past month. Just make it clear that from now on, favors are billable.

Header image credit: Picjumbo

Author bio

Corinne McKay, CT, is an ATA-certified French to English translator and the current ATA President-elect. She specializes in international development, corporate communications, and non-fiction book translation. She is also passionate about helping beginning and established translators launch, run, and grow successful freelance businesses. Her book, How to Succeed as a Freelance Translator, has become a go-to reference for the industry with over 10,000 copies in print, and her blog, Thoughts on Translation, has been a lively gathering place for freelance translators since 2008. You can keep in touch with Corinne on Twitter @corinnemckay, or on LinkedIn.

Resources to Help Ensure Translation Payment

Resources to Help Ensure Translation PaymentOne of the questions that many newer translators ask is “How do I find good clients?” This question is often closely followed by a second: “How do I know they’re good?” To address this topic, specifically regarding scams and non-payment by translation clients, Ted Wozniak recently presented a session at the ATA conference titled “Ensuring Payment Before, During, and After the Project” which included an overview of the many actions translators can take in order to minimize the risk of not being paid for their services.

This list contains a variety of online resources that freelancers can use to vet potential clients, report non-payers and scammers, and get/share information about translation payment issues in general.

Online Resources

“Nigerian check scam alerts”
A free database of names and email addresses of assumed “Nigerian check scams” directed specifically at translators and interpreters.
www.paymentpractices.net/Scams.aspx

Blue Board – Proz
21,432 total outsourcers, searchable by name or country, as of 21 November 2016. Not all listings have scores. The LWA (likelihood of working again) is a subjective score from 1 to 5 that is entered by service provider. While there are numerous rules governing Blue Board postings, there are no rules or guidelines on how to rate an outsourcer, e.g. what constitutes a 1 or a 5.
www.proz.com/blueboard/

Hall of Fame & Shame – TranslatorsCafe
Reserved for paying members ($110/year) or to ATA certified translators who have their certification verified by TC for $25. 6,196 registered site members have access to this forum. The Hall of Fame & Shame forum contains 12,647 rating records for 2,525 agencies of the total of 7,094 agency profiles and 6,949 rating records for service providers. Caveat – When “praising” an outsourcer you do not have to confirm that you have actually worked for them, but that you would work for them again. Conversely, when “complaining”, you must affirm that you would not work for them again. No “neutral” or third-party comments allowed.
www.translatorscafe.com

Payment Practices
The “grandfather” of all payment issues lists, founded as a Yahoo Groups list in 1999. The database is searchable by a variety of parameters and contains 11,749 outsourcers, 8,717 responses (direct experience) and 3,398 comments (non-payment related information or summary of reports from other lists) on those outsourcers. The annual subscription fee is $19.99/€19.99. A free 7-day trial is available, as is a discounted rate for ATA members.
www.paymentpractices.net

Translation Scammers
Listing of various scammers (Nigerian check scams, CV theft, etc.) Not for reporting payment issues. http://www.translator-scammers.com/

Translation Ethics
Basically dead since 2014 but still has some good advice.
http://translationethics.blogspot.com/p/blog-page.html#.VP2p1-HQO9Y

Mailing Lists

Betaalmoraal (Dutch)
400 members.
https://groups.yahoo.com/neo/groups/betaalmoraal/info

The TCR List (Translator Client Review List)
http://www.webelists.com/cgi/lyris.pl?site=tcr&id=634874789

the-checklist (Italian)
1,020 members, 20 messages/month.
https://it.groups.yahoo.com/neo/groups/the-checklist/info

TradPayeur (French)
531 members. Not very active (31 messages so far in 2016, only 21 in all of 2015).
https://groups.yahoo.com/neo/groups/tradpayeur/info

Translation Agencies Payment Practices
Online message group, 190 topics (not very active 12 messages in 2015, 7 so far in 2016).
https://groups.google.com/forum/#!forum/transpayment

Translation Agency Payment
1,155 members, 3 messages/month.
https://groups.yahoo.com/neo/groups/translationagencypayment/info

translation-agencies
Any issues connected with translation agencies, not just payment. 1,174 members, on life support; 2 message in 2016, 0 in 2015. Topics seem to go in fits and starts.
https://groups.yahoo.com/neo/groups/translation-agencies/info

TranslationPaymentsWhoWhenWhat
630 members. On life support. 12 messages in 2015, 17 messages in 2016.
https://groups.yahoo.com/neo/groups/translation-agencies/info

Untrustworthy Translation Agencies
The full list of 700+ outsourcers (as of 31 Aug 2010) can be obtained by becoming a member (€96/year as of 1/2014). This info has not been updated since 2014 so its extent and usefulness are unknown. www.translationdirectory.com/non-payers.htm

WPPF
1,997 members, 47 messages/month.
https://groups.yahoo.com/neo/groups/WPPF/info

Zahlungspraxis (German)
2,586 members, 25,168 messages, about 100/month.
https://de.groups.yahoo.com/neo/groups/zahlungspraxis/info

Inactive Lists

The groups and lists below are inactive or moribund; you should ignore them if they show up in your search.

Práticas Comerciais de Tradução (Portuguese)
124 members, 5 messages/month. Dead.
https://groups.yahoo.com/neo/groups/pp_brasil/info

Translators-RedAlert-Hotline
57 members, Dead.
http://tech.groups.yahoo.com/group/Translators-RedAlert-Hotline/

transpaybulletin
All spam. No legitimate mail since 2007.
http://finance.groups.yahoo.com/group/transpaybulletin/

Transref
480 members, no activity since May 2010.
http://groups.yahoo.com/neo/groups/transref

Other resources

EU Directive 2000/35/EC
http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2000:200:0035:0038:en:PDF

ATA Business Practices list
(NOT for payment issues)
http://groups.yahoo.com/group/ata_business_practices/

FIT Europe
Information on debt collection procedures in various countries. Go to site, then click on What We Do > Completed Projects > Debt Collection Procedures.
http://www.fit-europe.org/
http://www.fit-europe.org/en/what-we-do/completed-projects/debt-collection-procedures

LinkedIn Groups

Unacceptable Translation Rates Naming & Shaming Group
Translation Agency Business Practices
Translation Agencies – Good, Bad and Cheap

We hope this list of resources will be of help next time you are vetting a new client! If you have resources to add to this list, please comment below.

Header image credit: StockSnap

Resources courtesy of Ted Wozniak

Ted R. WozniakTed R. Wozniak holds bachelor’s degrees in accounting and German and is a graduate of the German Basic Course at the Defense Language Institute. Before becoming a freelance translator, he was an accountant, stockbroker, Army liaison officer in Germany, and an interrogation instructor at the U.S. Army Intelligence School. After pursuing graduate studies in Germanics, he became a freelance German > English translator, specializing in finance, accounting and taxation. He is also the president of Payment Practices, Inc., an online database of translation-company payment practices, a former mentor at the Graham School, University of Chicago German to English financial translation program, a former instructor in the New York University German to English financial translation course, isthe current Treasurer of the American Translators Association, and owner/moderator of Finanztrans, a mailing list for German financial translators. He resides in New Orleans, LA.

Tips on Getting and Keeping Agency Clients

Tips on Getting and Keeping Agency ClientsAfter a ten-year stretch as director of the interpreting department for a mid-sized language company on the East Coast, I have recently reentered the freelance world. The language industry has changed considerably for independent contractors since I last worked as an interpreter, and while there is more work to be had, there are also more interpreters and more rigorous standards, certification requirements and regulations. I have encountered the freelance challenges of self promotion, procuring assignments, and negotiating scrutiny in the face of fierce competition. I’ve taken stock of what interests me, what I am good at, my current qualifications and of course, what is in demand.

My strategy is to secure work with agencies as much as possible to build my practice, while concurrently developing my skills, accreditations and specializations.

Below is a systematic approach which breaks down the various elements or steps in the process. This is not intended to be linear but rather circular in that many of the elements can be revisited and are interchangeable, overlapping and ongoing.

  • RESEARCH

Knowledge is power. Keeping current means staying informed of latest trends, new regulations, recent developments and relevant technology to better understand your place in the business. Starting with a thorough and honest self-assessment will help you know how you fit into the professional spectrum and how you stack up against the competition, in order to leverage your services. This self examination can be critical in determining if and how you are equipped to be a successful freelancer in the language industry.

Self-Evaluation

Education: What was your field of study, what degrees or certifications have you attained or do you need to attain to adequately compete?

Skills and Proficiency: For interpreters, modes in simultaneous, consecutive, or sight, and for translators, what CAT tools and formats do you work in and what is your maximum capacity of words per day?

Background: What are your working language pairs and are they equally bi-directional? Are you a native speaker of one or both languages of your pair (for interpreters) or of the target language (for translators)? Have you lived or worked in the non-native country? How many years have you worked in the industry?

Personal considerations: Are there any health or family restrictions? Interpreters: Are you willing to travel? Do you have the time and resources to service a large geographical area? With small children, how many hours a day can you dedicate? Are you the main breadwinner in your family and are you capable of working at this on a part-time or full-time basis? Are you financially able to weather seasonal dry spells? This may influence the volume of work you may need to generate as an independent contractor.

Industry Evaluation

Where is the work? Is there enough work for your language pair in your region to sustain a career in the language industry? Do you plan to work solely as an interpreter, a translator or both?

What is the going rate for your services in your region?

How unique is your language group – locally or nationally – and how do your qualifications compare to those of your colleagues with similar education and backgrounds?

What and where are some of the dominant or obvious business opportunities for your language group (e.g. Pashtu/Government, Japanese/Patents). If you know that the demand for your specialization is greater than the qualified supply, it is advisable to assess the current industry value, capitalize on that uniqueness and strategically position yourself accordingly.

Agency Evaluation

Once some of the questions above have been addressed, you can begin to research and explore the agencies which might best fit some of the above established criteria. For most interpreters, starting with a local search makes the most sense. Working through your local Chapter as well as the ATA for their corporate members is another good place to begin. The ATA annual conference attracts agencies from all over the country that have legal, medical, business and government clients in states beyond the location of their headquarters. Referrals from colleagues whom you trust and respect can also be a great way to expand your services to new agencies. Ultimately, you want to find agencies that are a good match for your services and that are reputable. It is always a good idea to cross-reference a new or unknown agency with other experienced and respected colleagues.

  • RESUMÉ / CV

Once you have identified and captured your qualifications, you will need to organize and present your profile in a single document tailored specifically to feature your professional language skills. For most agencies, a one or two-page resumé should suffice to accurately package your services. Your resumé is your single most powerful marketing tool. It is your opportunity to tell your story, to pitch your unique services to a Project Manager (PM) or Vendor Manager. These are typically the ones who receive, analyze, file or discard solicitations by hundreds of applicants both locally and internationally. A resumé should be above all truthful, well organized and formatted, concise and easy to read, with consistent and accurate grammatical structure. I have seen too many resumés tossed because of poor planning, typos, gaps of information, or language skills hidden in obscure places where they are easily missed. Polish your resumé so that it is outstanding and structured so that your most salient skills are immediately recognizable at a glance.

For higher-level work (e.g. legal document review, conferences) a longer CV may be desirable which details the years, clients and specific nature of complex assignments. Resumés should always be sent in a protected format such as encrypted PDF to protect your information and prevent tampering or piracy.

  • PROMOTION: GETTING/KEEPING THE WORK

Promotional Materials

Once you have conducted the necessary research to identify the targeted ideal agencies, you will need to put together an organized outreach strategy to circulate your resumé for potential work. Utilize LinkedIn and treat it as an extension of your resumé. If you do not have a website, recruiters doing a simple Google search of your name will find your LinkedIn profile. If not already a member of ATA or your local ATA chapter, invest the time and minor funds to join and tap into the terrific resources each offers. The better agencies will always resort to the directory in their searches for linguists. ATA, Chapter or Affiliate networking and educational events offer not only professional development and social support but also provide the opportunity for face-to-face contact with sponsoring agencies. The ATA annual conference and the ATA directory profile also attract top national agencies searching for talent. More and more professional translators and interpreters are creating websites to promote their services and can be another great marketing tool to reflect a polished, professional image, which can generate a lot of online traffic. Applying the same structural, aesthetic, grammatical and ethical rules as resumés, websites also require additional maintenance and utility. It should be noted that an outdated or dysfunctional website can be detrimental to landing a job and worse, to your reputation.

Introductory and Follow-up Emails

An email is your chance to close the deal, especially if acquiring your services may satisfy a deficiency in an agency’s language roster or fill a void for the loss of another vendor through illness, death or relocation. If you are following up with an agency after personally meeting with the owner, vendor manager or PM, be sure to add a personal touch, recapping the event with perhaps an anecdote reminding them of a chat you might have had or a colleague’s introduction or referral. If you are reaching out cold, try to make it as personable as possible, addressing it to the appropriate person. Emails with an impersonal opening, poor grammar or spelling in the target language might be deleted without even getting the resumé attachment opened. Because you never have a second chance to make a good first impression, an introductory email has to strike the right note and indicate the courtesy, professionalism and communication skills that would be desirable from a vendor representing the agency if ultimately hired. At the risk of being obvious, when presented with a job opportunity, not missing deadlines and returning emails in a timely fashion are sacrosanct to a successful practice.

  • CULTIVATING THE RELATIONSHIP

One of the most rewarding aspects of our profession and an additional benefit of working with multiple agencies is the variety of assignments you can enjoy in a given week. Both legal and medical certification programs require continuing professional development as part of the code of conduct and ethics. Developing skills through diverse workshops, courses and accreditation programs, besides refining our skills, can permit you to expand the types of agencies, clients and settings that require language access. Once an agency evaluates an independent contractor as a top-tier vendor, they will always call on them first when a choice assignment becomes available because they know they can rely on quality, with consistent, fairly priced services. Another great way to keep your profile prominent on an agency’s radar is to regularly communicate to them new certifications achieved, new industries you are able to cover or an increase in your availability. Once you become a regular and can develop a relationship with one or two PMs, remind them of your services, keeping them informed by contacting them with vacation notices, birth notices and/or Christmas cards. PMs will often share these with co-workers and the preferred status is then shared among departments. All of these individuals are more than clients; they are human beings who – in addition to appreciating quality, flexibility and punctuality – respond to kindness, humor and courtesy.

Header image credit: Unsplash

Author bio

 Tony GuerraTony Guerra, the current president of the Delaware Valley Translators Association, has more than 20 years of experience in the management, marketing and development of multicultural communications services. A native of Havana, Cuba, he has worked as an independent contractor as well as in-house with companies and agencies. His Spanish<>English translation and interpretation services specialize in legal, medical, government and marketing sectors. Besides chairing DVTA’s PR and Certification Committees, he is also highly involved in numerous volunteer activities for the American Translators Association (ATA) including as National Chapters Chair, the interpretation Policy Advisory Committee, the PR Committee’s Speakers Forum and ATA’s Mentoring Program.

Capacity management tips for freelance translators

By Oleg Semerikov (@TranslatFamily)
Reblogged from 
LinkedIn with permission from the author (incl. the image)

Capacity management tips for freelance translatorsSo your translation business is going well. You’ve got a reliable set of customers who you like and work well with, and projects are coming in on a regular basis. You’re living the freelancer’s dream of steady self-employment. And then one morning, you look at your to-do list and do a double take. You have to do how much work today?

Finding yourself over capacity is something that happens to every freelancer occasionally. It’s a bit of a mixed blessing, to say the least. On the one hand, you know you have work – and therefore money – coming in. But on the other, it can be difficult to look on the bright side when you’re forced to keep working late into the night, fretting about missing deadlines or making mistakes because you’re in a rush. So, in hopes of helping you deal with the problem next time it comes up, we’re here to offer a few handy tips on how to manage your capacity and maybe even de-stress a little.

Although our very first tip is to clear your current workload before settling down to read this article, we hope those of you with a few minutes to spare will read on and enjoy!

Don’t panic!

Yes, we know that’s the last thing a panicking person actually wants to hear. Yes, we know that on-time delivery is a key part of quality customer service – but it’s going to be OK. Trust us. You’re a professional, which means you have the expertise and the skills needed to handle this problem. And even if you do overshoot the deadline slightly, it’s not the end of the world – and we’ll discuss how to handle that situation later in this article.

At the moment when you realise you’ve taken on too much work, it can seem like a disaster, but there’s no sense wasting time by beating yourself up over it. The best thing you can do is make yourself a hot drink, sit down and put those translating skills to work.

Don’t compromise on quality

If the deadline crunch is looming and it’s looking like you can’t get everything done in time, it can be very tempting to rush through a translation, sacrificing quality to get it done quickly. That’s almost never the correct decision. After all, a translation’s life cycle doesn’t end when you deliver it; it still has to be usable by the customer.

A better solution would be to keep the customer in the loop. Apologise, notify them of the delay, and give them a revised estimate of when the document will be ready – and do this as soon as you can, so that they can make a decision about how to handle the situation on their end.

Ideally, of course, you don’t want to let it get to that stage at all. So what can you do to avoid missing deadlines in the first place?

Know your capacity

Observe your own working processes over a period of days and weeks, and keep track of how quickly you’re able to turn a translation around. Measure your results in terms of words per hour or day. Chances are, you’ll start to see a pattern emerging which will allow you to determine how quickly you actually work. Needless to say, this is a much better approach than just guessing, or assuming that a customer’s suggested deadline is feasible without checking it for yourself. Measuring your actual output rate will make it easier for you to provide quotes and estimate how long a given translation will take to complete, which will come in very handy when negotiating rates and deadlines.

Keep an organised calendar

Make a list of everything you’re working on. Write down every job you’ve been given, when it was assigned to you, when it’s due, and how large it is. Then, based on your translation-speed calculations, allocate a block of time in your calendar for working on it. This could be a paper calendar hanging on the wall, but a digital one is even better for updating details, moving projects around, and finding items with a simple search. These days, there are plenty of software products that can help with this. Most modern email software includes calendar functionality, including the reliable old standby Microsoft Outlook, or alternatively you could use a free cloud-based solution like Google Calendar.

However you choose to organise your work, keeping it all together in one place will help you plan ahead and understand how much spare capacity you have for other jobs that come in.

Don’t be afraid to say no

If too much work does come in and you simply don’t have the time to handle it all, don’t be afraid to turn the occasional job down. Most agencies would rather that you be honest with them and tell them when you don’t have time to handle a specific project, instead of accepting it now and having to delay delivery later. Think of it the same way as you would if you were offered a job you couldn’t take because it was outside your field of specialisation: saying no is sometimes a sign of professionalism, and worthy of respect. Besides, if they really want you, specifically, to take the job, then they may be able to offer you an extended deadline. It never hurts to ask!

In the end, it all boils down to a simple rule: think ahead. If you’re aware of your responsibilities and able to plan your work beyond your next few hours and days, you shouldn’t have to deal with these kinds of problems very often – if ever. But tips like these may help even if you’re already the fastest, most organised translator on Planet Earth. After all, one of the great benefits of being a freelancer is your flexibility: if you feel like earning a little extra money, you can always put in a few extra hours here and there. Planning your work ahead of time lets you manage those extra hours, as well, keeping stress levels down and productivity up. And your customers receive the translations they need, exactly when they need them – so everybody wins!

Author bio

Oleg SemerikovOleg Semerikov started as an English to Russian freelance translator ten years ago. Nowadays, he runs his own company, Translators Family, a boutique translation agency specialising in Russian, Ukrainian and Polish, with expertise in English, German, and other European languages. Many long-term customers of Oleg as a freelancer became the permanent customers of his agency. Translators Family on social media: FacebookTwitterGoogle+ 

Beat the January doldrums starting now

Beat the January doldrums starting nowThe holiday season is an interesting time in the freelance business cycle. For many freelancers, some much-wanted/needed time off turns into an unwelcome amount of down time when work is slow in January. Following are some tips on how to beat the January doldrums in your freelance business, starting now:

Tip 1: Work over the holidays if you need or want to. Many established freelancers may look forward to a holiday lull. And if you work with clients in Europe, they may all but shut down until about January 9, the first Monday after New Year’s. But especially if you’re just starting your freelance business (or if you need to bring in some more income before the end of the year), consider working over the holidays. This is an especially good time to land new clients, when all of a translation agency’s go-to translators are out of the office and they have no choice but to branch out.

Tip 2: Assign yourself some work for January. What do most freelancers do when work is slow? Panic. Assume that no client will ever call them again. What’s a better option? “Assign yourself” to those non-paying projects that (if you’re like me…) remain eternally on the back burner because they’re not due tomorrow. Demo some accounting software. Upgrade your website. Take an online course. Start researching a new specialization. Write an e-book. Pre-load your blog with 10 posts. The key here is to plan ahead, so that the “assignments” are in place when you sit down at your desk in the new year, and before panic mode sets in.

Tip 3: Do a marketing push ahead of your slow periods. The time to get on a client’s radar screen is before they need you. For next year, schedule a marketing push in early December, before your clients wind down for the holidays. For now, prepare a marketing push for the next big work slowdown (such as July and August, when a lot of clients and translators go on vacation). For example, write a warm e-mail that you can send to prospective clients; resolve to send at least three e-mails a day, starting two to three weeks before you expect your work volume to drop off. Check in with all of your current clients (anything in the pipeline that you might help with?) and prospect for some new clients.

Tip 4: Evaluate your business expenses. Many freelance translators spend *too little* on their businesses, in a way that can lead to stagnation. But it’s also important to look at what you’re currently spending, and where you could reallocate some money. This is especially critical if you tend to sign up for services that require a monthly fee, but then you don’t end up using as much as you anticipated. It’s also critical if you pay for big-ticket expenses such as health insurance or office rent. Otherwise, think about what expenses might make you happier and more productive in your work (an accountant? a better desk?) and allocate some money for those.

Along those same lines, the end of the year is a good time to rack up tax-deductible business expenses. For example, make sure to renew your ATA membership and any other professional association memberships before December 31, so that you can claim the business expense for this year. If you need office equipment or a new computer, Black Friday and after-Christmas sales are a great time to shop for deals. Software companies may even run end-of-the-year specials. In future years, you may even want to earmark some money to spend in December.

Tip 5: Plan a “think swap” activity with other freelancers. January is a great time for types of activities that seem like a good idea, but for which you never have time. Invite three or four (or more) other freelancers, block out a couple of hours, and pick a topic. Maybe you invite other people in your language pair and everyone translates the same passage before you meet, then you go over your translations together. Maybe you invite freelancers of various flavors and trade marketing ideas. Go over each other’s resumes or LinkedIn profiles. Practice interpreting using YouTube videos. The possibilities are pretty much endless, and in January you may actually have the time for some of them!

Thanks for reading, and happy translating!

Header image credit: MTT

Author bio

Corinne McKayCorinne McKay, CT, is an ATA-certified French to English translator and the current ATA President-elect. She specializes in international development, corporate communications, and non-fiction book translation. She is also passionate about helping beginning and established translators launch, run, and grow successful freelance businesses. Her book, How to Succeed as a Freelance Translator, has become a go-to reference for the industry with over 10,000 copies in print, and her blog, Thoughts on Translation, has been a lively gathering place for freelance translators since 2008. You can keep in touch with Corinne on Twitter @corinnemckay, or on LinkedIn.

Nouveaux traducteurs : 10 conseils pour bien démarrer

By Gaëlle Gagné (@trematweet)
Reblogged from Le Blog de Trëma with permission from the author (incl. the image)

Nouveaux traducteurs 10 conseils pour bien démarrerIl y a quelques semaines, j’ai répondu avec plaisir à l’invitation d’une de mes professeurs de l’ÉSIT qui m’avait conviée à un de ses cours afin que je partage mon expérience avec les étudiants de la promotion 2016. La plupart envisagent d’exercer en tant que traducteurs et interprètes indépendants dès leur sortie de l’école et étaient avides de conseils pratiques pour bien démarrer.

Voici les 10 recommandations que je leur ai faites :

1. Préparez votre lancement

Avant de vous lancer tête baissée dans la création d’une entreprise, prenez le temps de réfléchir à ce que représente cet important choix de vie. Être indépendant offre une très grande liberté et, en général, une meilleure rémunération que l’emploi de traducteur salarié (sauf si vous êtes recruté par une organisation internationale, mais c’est un cas à part). Vous bénéficierez également d’une expérience plus variée qui vous permettra de choisir véritablement votre domaine de spécialisation. Toutefois, ces avantages ne doivent pas masquer un certain nombre de contraintes : en tant que créateur et gestionnaire d’une entreprise, vous aurez à réaliser de nombreuses tâches qui ne sont pas directement liées à votre domaine d’étude (prospecter, facturer, établir et maintenir une comptabilité, gérer vos relations clients, etc.). Êtes-vous prêt à y consacrer une part importante de votre temps ? Certains d’entre vous pourraient se sentir isolés en travaillant seuls à la maison. Sans compter que vos revenus seront, au moins dans un premier temps, aléatoires, ce qui peut susciter un stress important en période creuse. Bref, regardez la réalité en face, au besoin en demandant à des traducteurs expérimentés de vous décrire leur quotidien sans fard, afin d’éviter toute désillusion.

Une fois convaincu que la vie de freelance est faite pour vous, effectuez une petite étude de marché pour identifier les différents types de clients, les domaines de spécialisation porteurs, les revenus que vous pouvez espérer, etc. Les associations professionnelles sont de précieuses alliées à ce stade pour vous donner l’occasion de rencontrer des collègues en exercice et pour les rapports qu’elles publient régulièrement sur l’état de la profession. En plus du marché, étudiez également l’environnement juridique (formes d’entreprises, obligations légales, aides à la création, etc.) pour être à même de prendre les bonnes décisions au regard de votre situation.

Avant même de commencer à démarcher des clients potentiels, soignez votre présentation : rédigez un CV et créez des profils sur les réseaux sociaux professionnels (LinkedIn, Twitter, Facebook, Viadeo…), car vos prospects ne manqueront pas de vous « googliser » pour savoir à qui ils ont affaire. Dans même, si vous ne disposez pas dans un premier temps d’un site web professionnel, assurez-vous au moins d’avoir une adresse e-mail dédiée (nanou94@yahoo.com ou barbaraetlucas@gmail.com nuisent à votre crédibilité professionnelle) et une signature automatique précisant vos langues de travail et redirigeant vos contacts vers des pages leur permettant de se renseigner sur vous. Enfin, faites imprimer des cartes de visite que vous aurez toujours sur vous, car on ne sait jamais quand on pourrait rencontrer une personne à la recherche d’un traducteur !

2. Fixez votre tarif avant de prospecter

Pour éviter d’être prix au dépourvu quand vos efforts de prospection vous placeront enfin en position de négocier avec un client potentiel, réfléchissez dès maintenant au tarif que vous demanderez. L’étude de marché que vous aurez réalisée (voir conseil n° 1) vous aidera dans cette démarche qui doit s’appuyer à la fois sur ce qui se pratique dans la réalité (consultez les tarifs moyens par combinaison de langue présentés dans l’étude tarifaire de la SFT) et vos propres besoins (attention, comme je vous l’ai déjà expliqué votre temps ne sera pas uniquement consacré à la traduction, donc toute heure travaillée n’est pas forcément rémunérée).

Quoi qu’il en soit, NE BRADEZ PAS VOS SERVICES EN ESPÉRANT TROUVER DES CLIENTS ! Être un peu plus cher est paradoxalement plus vendeur pour des clients en quête de qualité (les meilleurs). Sans compter que si vous pratiquez des tarifs trop bas, vous passerez tout votre temps à traduire pour gagner peu, sans pouvoir consacrer le temps nécessaire à la recherche de contrats plus rémunérateurs.

3. Trouvez des clients

Sachez que si vous avez du mal à trouver des clients, ces derniers ont autant de difficultés à trouver des traducteurs. Acquérir une plus grande visibilité doit donc être votre priorité. Pour cela, ne négligez aucune piste : informez la Terre entière (votre grand-mère, la boulangère, votre banquier, vos copines de yoga, etc.) que vous êtes traducteur. Vous aurez certainement droit aux questions habituelles : « vous traduisez des livres ? Combien de langues parlez-vous ?… » et aux réflexions légèrement apitoyées : « cela doit être dur, non, d’être seul à la maison toute la journée ? », mais en informant patiemment vos auditeurs vous saisirez l’opportunité de vous faire l’ambassadeur de notre beau métier et, surtout, de devenir LE traducteur professionnel du carnet d’adresses de tous ces braves gens prêts à transmettre généreusement (et gratuitement) vos coordonnées dès qu’ils entendront parler d’un besoin de traduction.

Le réseautage est un autre élément essentiel de votre stratégie de prospection : maintenez des liens avec vos anciens collègues et employeurs et tenez-les informés de l’évolution de votre carrière, devenez membre d’une, ou plusieurs, associations professionnelles, notamment de votre association d’anciens élèves, afin de vous appuyer sur leurs réseaux. Contrairement à ce que pensent certains, les autres traducteurs ne sont pas vos concurrents, mais des partenaires potentiels. S’ils vous connaissent, ils pourront éventuellement faire appel à vous pour décrocher un gros contrat ou vous proposer de sous-traiter une partie de leur activité lorsqu’ils seront débordés. Alors, sortez de chez vous et allez à leur rencontre !

Méfiez-vous des plateformes de mise en relation, type Upwork (née de la fusion de oDesk et elance), Freelancer, Trouve-moi un freelance, etc. Ces sites proposent de mettre en relation des entreprises avec des travailleurs indépendants, mais lorsque les offres de projet sont affichées, ils fonctionnent en fait comme des enchères inversées organisant une course aux tarifs les plus bas.

Enfin, quel que soit votre état de famine, n’acceptez JAMAIS un contrat sans vous renseigner préalablement sur votre client potentiel. Entre les déplorables pratiques de certaines agences et les très nombreuses arnaques aux traducteurs sur Internet, les écueils sont nombreux. ne vous réjouissez pas trop vite, prêt à accepter n’importe quoi pour décrocher un contrat : commencez par rechercher une partie du texte à traduire sur Google (les arnaqueurs ne sont pas créatifs et envoient souvent le même texte des milliers de fois dans l’espoir de duper les traducteurs indépendants) et consultez les avis de vos pairs sur Payment Practices, le Blue Board de ProZ, etc. Je reviendrai sur ce vaste sujet dans un prochain billet, promis !

4. donnez-vous du temps

Tous les traducteurs qui sont passés par là avant vous vous le diront : se constituer une clientèle prend environ un an. Patience est donc le maître-mot, mais prévoir une petite somme pour survivre en attendant ne fait pas de mal ! Ne vous découragez pas. Vos efforts finiront par payer, probablement au moment où vous vous y attendrez le moins. Un de mes tout premiers clients directs m’a été adressé par une amie française installée à Londres qui avait été sollicitée à la sortie de l’école par une maman, directrice marketing d’une PME, pour traduire le site web de sa société (avis aux clients potentiels : cette histoire aurait pu mal tourner si mon amie n’avait pas une « vraie » traductrice dans son carnet d’adresses !)

5. Commencez par les agences

Pour décrocher plus rapidement vos premiers contrats, frappez aux portes des agences de traduction. Ces intermédiaires ont le mérite de vous faciliter la recherche de clients, ce qui a un coût bien sûr (vos prestations seront généralement moins bien rémunérées que si vous facturiez directement un client), mais offre une expérience très formatrice. En effet, les agences sont en mesure de vous fournir des missions variées et, à condition de bien les choisir, contribueront à accroître votre rigueur par la révision attentive de votre travail.

Pour identifier les meilleures, fiez-vous une fois encore à vos collègues (certains forums comme ProZ ou le Translator’s Cafe compilent les commentaires de traducteurs) et exercez votre bon sens pour ne pas faire les frais de pratiques douteuses. Par exemple, considérez que vous n’avez pas à subir de pressions pour baisser votre tarif : puisque vous ne l’avez pas fixé au hasard, il doit donc simplement être accepté ou refusé. Méfiez-vous également des fausses promesses de type « facturez moins cher maintenant pour travailler plus à l’avenir » et n’acceptez jamais d’être payé à condition que le client final ait lui-même réglé sa facture (c’est tout simplement illégal). Dans le même esprit, plutôt que d’effectuer à titre gracieux moult tests de traduction, proposez des extraits de votre travail présentant la source en regard de la cible (après tout, on ne demande pas une consultation d’essai à un médecin ou un test de créativité à un graphiste !). Enfin, même si la question peut être débattue, je trouve les rabais pour « fuzzy matches » abusifs, car rien ne garantit la qualité des segments enregistrés dans la mémoire de traduction que vous devrez utiliser et dont vous aurez, de toute façon, à adapter le contenu.

Pour résumer, votre relation avec une agence est une entente commerciale entre deux entreprises, les termes de votre collaboration sont donc librement négociables. Même si certaines abusent de leur position dominante pour faire pression sur des professionnels DONT ELLES ONT BESOIN POUR EXISTER, vous n’êtes pas tenu de tout accepter sous prétexte de décrocher un contrat.

6. Faites preuve de professionnalisme

Il ressort du point précédent que vous devez absolument vous considérer comme un professionnel et vous présenter en tant que tel. Dans cet objectif, rédigez des conditions générales de vente qui serviront de base à vos négociations commerciales et établiront dès le départ les modalités de paiement et les obligations de chacune des parties.

Par ailleurs, mettez un point d’honneur à respecter scrupuleusement les délais et les consignes. Au moindre doute, faites des recherches et si vous ne parvenez pas à trouver vous-même la réponse, posez des questions à votre donneur d’ordre. Personne ne lit un document plus attentivement qu’un traducteur, vous êtes donc un atout précieux pour l’auteur et un filet de sécurité avant la publication de son texte. Signalez respectueusement toute coquille ou maladresse, en étant conscient d’offrir de la valeur ajoutée tout en contribuant à asseoir votre réputation professionnelle. En outre, relisez toujours attentivement votre travail, même s’il doit être révisé par un tiers.

7. faites-vous recommander dès vos premiers clients

Lorsque vous renvoyez votre traduction, ou peu de temps après, sollicitez l’avis de vos clients sur votre prestation. Leurs témoignages constituent un outil précieux pour améliorer la qualité de votre travail et convaincre d’autres agences ou clients directs de vous faire confiance. Même si peu de traducteurs parviennent à s’y astreindre dans les faits, vous devriez prospecter continuellement pour maintenir un niveau d’activité régulier. En effet, un important donneur d’ordre peut à tout moment renoncer à un projet ou faire appel à un autre prestataire, mieux vaut donc répartir le risque de perte financière en maintenant un portefeuille de clients (sans compter que travailler pour un seul donneur d’ordre peut être considéré par l’URSSAF comme une forme de salariat déguisé, lourd de conséquences). Afin d’augmenter vos chances de recueillir ces précieux avis, privilégiez une approche directe en simplifiant au maximum la tâche des personnes sollicitées. Vous pouvez par exemple envoyer une demande de recommandation via LinkedIn ou créer un questionnaire rapide à l’aide d’applications de sondage gratuites comme Survey Monkey.

Les périodes creuses sont propices au développement de votre activité : profitez-en pour vous former dans vos domaines de spécialité, acquérir de nouvelles connaissances ou aller à la rencontre de traducteurs. Si vous avez recours à la formation, sachez qu’il est possible de vous faire rembourser tout ou partie des frais engagés par le Fonds interprofessionnel de la formation des professions libérales (FIFPL) (code NAF : 7430 ZS).

8. Ne vous spécialisez pas immédiatement (mais ne tardez pas trop non plus)

Les traducteurs ne sont pas omnipotents et sont même bien meilleurs lorsqu’ils se concentrent sur un certains types de textes. En réduisant le nombre de sujets que vous accepterez de traiter, vous limiterez certes la taille du marché ciblé, mais aurez accès à des contrats plus rémunérateurs, confiés uniquement à des professionnels expérimentés. Pour être viable, une spécialisation doit rester relativement vaste pour faire face à d’éventuels retournements de situation économique dans un secteur d’activité (traduction juridique, technique, financière, marketing, etc.), mais peut aussi être très étroite pour vous positionner sur un marché de niche (vous devenez alors LE traducteur spécialisé dans la culture d’orchidées ou les techniques de soin bucco-dentaire). Pour guider votre choix, interrogez-vous sur ce qui vous plaît et ce que vous traduisez le mieux. Une fois que vous aurez opté pour un domaine, vous pourrez alors consacrer du temps à parfaire vos connaissances et votre savoir-faire, afin de produire des traductions de qualité qui passeront pour avoir été rédigées par un professionnel du domaine.

9. Une fois spécialisé, adressez-vous directement aux clients

Maintenant que vous avez cerné le marché à développer (le domaine d’activité dans lequel vous vous êtes spécialisé), vous êtes prêt à vous adresser aux entreprises qui pourraient avoir besoin d’un traducteur qualifié. En contournant les agences, vous gagnez un accès direct aux donneurs d’ordre et augmentez généralement vos perspectives de rémunération.

Sachez toutefois que cette approche a aussi son lot d’exigences : les clients directs sont souvent moins informés de la nature du travail des traducteurs et ont besoin d’être « éduqués » en ce sens pour la mise en place d’une collaboration fructueuse. Expliquez succinctement votre démarche en indiquant qu’il vous faudra être au fait des spécificités de leur entreprise et de leur stratégie, précisez les délais à prendre en compte, demandez à ce qu’on vous transmette les coordonnées d’une personne-ressource à qui vous pourrez éventuellement vous adresser pour clarifier certains points et insistez sur la nécessité d’une relecture par un tiers (en interne ou en externe, organisée par vous).

Vous devrez sans doute consacrer plus de temps à la « gestion client », mais cet investissement se révélera vite judicieux pour la mise en place d’une relation de confiance dans la durée. De plus en plus d’entreprises préfèrent avoir affaire à des traducteurs indépendants qui connaissent leurs spécificités et leurs enjeux, plutôt qu’à des agences qui se révèlent souvent incapables de leur fournir des prestations de qualité constante. Pour les fidéliser, soyez prêts à en faire un peu plus (les rencontrer en personne, faire de la veille sur leurs marchés dans votre langue cible, être disponible dans les temps forts de leur activité, etc.) et à gagner en visibilité (identité visuelle, présence sur le web, participation à des salons, etc.) pour mieux vous intégrer dans leurs équipes.

10. ne restez pas seul face à vos interrogations

Au fil de votre parcours d’entrepreneur, vous vous sentirez parfois seul et démuni face à certaines questions. Dans ces moments de doute, n’hésitez pas à vous appuyer sur des réseaux (d’entrepreneurs, d’anciens élèves, de traducteurs, etc.) qui rassemblent des professionnels ayant rencontré les mêmes difficultés avant vous et à même de comprendre votre situation. La vie de freelance, n’est pas un désert solitaire : c’est même une excellente opportunité de partage pour qui sait s’ouvrir aux autres. Alors, n’hésitez pas, rejoignez une ou plusieurs associations professionnelles et, lorsque vous serez à votre tour lancé, rendez aux suivants tout ce dont vous aurez su si bien profiter…

Bon vent !

5 lessons from SLAM! on promoting professionalism in the translation industry

5 lessons from SLAM! on promoting professionalism in the translation industryHow do you differentiate yourself and earn a living as a freelance translator or interpreter? Arm yourself with huge doses of entrepreneurship, pride and courage. Keep on reading to get more tips and be ready to rock!

About SLAM!
The Scandinavian Language Associations’ meeting (SLAM!) was held on the 24th of September in Malmö. The theme of the event was promoting professionalism in a changing market.

Some of the speakers were experienced personalities in the translation world such as Chris Durban and Ros Schwartz. I was there to learn, network and enjoy the sense of community that I get among other language professionals. I kept hearing some recurring topics that I am sharing with you here. I hope you find them useful as pieces of advice and enjoy applying them.

  • Find your niche.

Everyone talked about specialization. When I first heard this before the event, I did not understand the importance of it. Since the conference, I have attended two conferences and several courses in my specialization. I have literature on the subject at hand and I feel much better prepared to translate within digital marketing. I simply love the field. I now agree that it gives you more in-depth knowledge and skills. You build a clearer profile that makes it easier for clients to decide if you are the right fit for their project.

  • No price competition.

As opposed to what some might think, we are not at all competing on price but on quality and the added value we provide. Quoting cheaper prices is not a solution but educating our clients can eliminate some price sensitivity. Concentrate on rendering quality services that offer solutions to your clients’ dilemmas. Find ways to add value and enhance your delivery with extra suggestions and service. It will pay off; your clients will understand the advantages of working with a language consultant that knows what he or she is doing and they will keep coming back.

  • Have goals.

Write down your goals on paper for a daily reminder of what you want to achieve. Make them specific, measurable, attainable, relevant and time bound. They will help you keep on track when the spirit fails. Having them clear in your mind will put you closer to achieving them.

  • Believe in yourself.

Know what you can do and believe in your value and that of your company. With language skills, specialized knowledge, a focus on value for clients and specific goals, you are all set, right? Well, do not forget to be confident in all those things. As a sole proprietor you need the mindset for success and to concentrate on positive things to remain optimistic and proud of what you do. This will in turn help you present your business in a better way. Train building your confidence, practice your elevator pitch and be your best boss. Strive at all times to deliver quality; the best value you can give, and that will make your customer want to come back.

  • Get out of the house.

Challenge the idea that translators are shy creatures hiding behind their screens. Network and meet new clients. You need to be out there so that your prospective clients find you and know you can help them. Attend conferences and trade fairs so that you can stay up to date on topics you specialize in and meet potential clients in need of your services. Become a member of local chambers of commerce where you can expand your network and find recommendations, projects and people to collaborate with in some form. Be a member of an association that supports your work as a translator.

Keep reading, keep listening, keep learning, keep applying, and good luck! Have you got any comments or useful pieces of advice on these subjects? Please share.

Author bio

Noelia GarasievichNoelia Garasievich is an English/Swedish to Spanish translator and content writer specialized in digital marketing and transcreation. She is a member of the Swedish Association of Professional Translators (SFÖ). She has written pedagogical books in Sweden where she has lived for the past 15 years. She holds a bachelor’s degree in conference interpretation and translation and a European Master in Conference Interpreting. Connect with her on Twitter @NoeliaLG1 or visit her website.