9 Useful Questions by New Professional Translators

Training and earning credentials in translation are a massive part of becoming a successful professional translator. But once you’ve finished your training course, then what? In this article, I’ll share nine of the most popular questions that budding professional translators ask me when they complete my Spanish-to-English translation course.

  1. Should I Think about Working In-house?

If you like the idea of being an employee and you’re in a suitable location, this option is worth considering. By working in-house you get solid experience, guaranteed work from the get-go, and ongoing technology training. You learn methods for dealing with clients and managing projects, not to mention how to perform proper quality control.

  1. Do People Actually Make it as Freelance Translators?

Yes. After singing the praises of in-house, I should disclose that I’ve never actually done it. I went into freelancing from TEFL (teaching English as a foreign language) in 2009, and am still a freelance translator today. You have to work hard and be self-disciplined. You also have to learn to run a business. So, besides your translation, specialization, and technology skills, you’ll need training on digital marketing, selling, negotiating, customer service, accounting, and time management.

  1. How Do I Choose a Specialization?

Three words: follow the money. If you have a degree or work experience in another subject, then that may be a good place to start. It’s essential to make sure that there’s market demand for your chosen subject. Look for industries where you know the end clients are profitable. That means they’ll have the budget to work with professional translators.

  1. Should I Join a Translation Association?

Yes. As I wrote about in this article on how accredited translators get more work, being a member of a translation association, like the ATA, is a great way of showing your dedication to the profession. It’ll also help you network with other translators, which can result in new projects.

  1. How Do You Get Your First Clients?

Start by making a great CV and building strong online profiles on ProZ.com, LinkedIn, and your translation association. Most freelance translators begin by looking for work with translation agencies. It’s best to go after a client who has a job in hand. So, if they’re putting out ads on translation sites like ProZ.com, or advertising on LinkedIn, you know they need somebody right now.

If you can’t find any immediate opportunities, send out your CV while you keep looking. You must have a good cover letter, realistic prices, and a CV that contains the information the agency needs. For guidance on this, read How Do Translators Showcase Their Talent to Translation Agencies?, which was reblogged on The Savvy Newcomer.

  1. How Much Should I Charge?

Translation agencies will have price brackets they accept for each language combination. They pay at the lower end of the bracket for less-experienced translators and non-specialists, and at the higher end for specialists with more experience. You can get pricing guidance by asking a sample of agencies you would consider working with what they pay freelancers in your combination. You could also try asking a sample of professional translators working in your combination.

Remember that when you set your rates you need to consider all your business costs and the time you spend working. That way you can make sure you offer prices that are competitive and sustainable.

  1. How Do I Learn How to Quote and Invoice?

If you’re talking to good translation agencies, they won’t mind guiding you. Before you quote, read the agency’s terms and conditions, to make sure you’re happy to work under them.

The project manager will normally agree prices with you by email. Mention whether your price includes sales tax, and any other details you want to state, e.g. USD X.XX per source word + sales tax.

There will be official requirements in your country of residence on what an invoice has to contain. You could consult the tax authorities, or visit freelancer forums to find out the requirements. The agency will probably check your invoice to make sure it’s legal for tax purposes, and ask you to make amendments if necessary.

  1. Can I Start Sending Out My CV Without a Translation Qualification?

If you’ve not yet completed your translation qualification exam or program, you can still start marketing yourself. Include your translation studies on your CV and say the results are pending. That’ll give you an excuse to follow up with the potential client a few months later when the results come out, hopefully with good news. I help translators prepare for the UK’s IoLET DipTrans exam, which has three papers. Sometimes candidates fail to get the qualification, but get a letter of credit. Include anything like that on your CV, as it will differentiate you from unqualified translators.

  1. Do I Need to Buy a CAT Tool and Learn About Machine Translation?

CAT (computer-assisted translation) tools are the norm in the industry and serious professional translators own at least one. You may like to read this CAT tool digest published on The Savvy Newcomer for more details.

Machine translation is growing and is set to get bigger. So, it’s definitely worth learning about it. My guest post 10 Things Translators Need to Know About Machine Translation on ProZ.com is a good place to start.

All this may feel overwhelming when you’re starting out. But if you break it down into a to-do list and work through your priorities, you’ll be surprised how quickly you get a handle on it all. None of these issues are worth worrying about. Enjoy the challenges of climbing the learning curve.

Image source: Unsplash

Author bio

Gwenydd Jones is a freelance Spanish-to-English translator and translator trainer. She has two MAs, the first in translation studies and the second in legal translation, and the IoLET DipTrans. A freelance translator since 2009, Gwenydd specializes in legal, business, and marketing translation. She is also a copywriter. You can read her blog and discover her Advanced Spanish-to-English Translation Course, which includes DipTrans exam preparation, at translatorstudio.co.uk. Twitter: @Gwenydd_Jones.

Linguist in the Spotlight: An Interview with Corinne McKay

This fourth installment of our “Linguist in the Spotlight” interview series features Corinne McKay, French-to-English translator and current president of the American Translators Association (ATA). If Corinne’s name is familiar, it may be thanks not only to her visible role in the ATA, but to the fact that she is a regular contributor to The Savvy Newcomer and also the author of what many consider to be the quintessential guide for aspiring freelance translators, How to Succeed as a Freelance Translator. Read on to discover why you could say Corinne was born to translate, how her time spent in Nepal and Switzerland ended up benefitting her translation work years later, and why the formula for freelance success may be simpler than you think.

A birthday to match her calling, and her long-term dedication to the profession at large

In 2002, I had a master’s degree in French literature, a baby, and the desire to find a job where I could use French and work from home while my daughter was little. I quickly gravitated toward translation, and found my calling (proof: my birthday is International Translation Day!). In those early years, I really relied on my local translators’ association—the small but mighty Colorado Translators Association—and on the contacts I made in ATA. I became ATA-certified in 2003 and attended my first conference in 2004, and then began moving up the volunteer ranks, serving as Colorado Translators Association president, ATA French Language Division administrator, and finally joining the ATA Board in 2012.

Mountaineering and the unlikely connection between time spent in Nepal and a French book translation

My favorite project from the past several years was being selected by Mountaineers Books (a US-based publisher of outdoor adventure literature and guidebooks) to translate two mountaineering memoirs. The first was Ang Tharkay and Basil P. Norton’s Sherpa: The Memoir of Ang Tharkay, and the second was Erhard Loretan and Jean Ammann’s Night Naked: A Climber’s Autobiography. These projects were fascinating from a few points of view: I was able to combine my love of and interest in languages and mountains (my husband and I spent four months in Nepal after we got married, and he’s also half Swiss, so I’ve visited many of the places mentioned in Erhard Loretan’s book), and I was able to help bring to life the words of two authors who are no longer alive. Ang Tharkay died of natural causes, and Erhard Loretan was killed in a mountaineering accident. So that was gratifying: to be contacted by Ang Tharkay’s family members who had never really heard his story before. Night Naked was also shortlisted for the 2017 Boardman Tasker Award for Mountain Literature; although it didn’t win, it is actually an honor—to me at least!—just to be nominated, and I was proud that it was the only work in translation to be nominated.

A word of advice on success, from the person who wrote the book on the topic

So much of succeeding in your first few years as a freelancer is just showing up. You need excellent language skills; you need to be a good writer (or speaker!); you need to target specializations that are marketable and that you know a lot about and/or enjoy researching and reading about. But in addition to that, you just need to do the boring, tedious, repetitive work that allows you to develop a steady base of regular clients who send you work, so that you can spend your time working rather than looking for work. I get so many emails from translators who say something like, “I’m so discouraged! I’ve sent out 25 emails to potential clients and only two have responded! What am I doing wrong?” To which I respond that during my first year as a freelancer, I contacted over 400 potential clients (and tracked them on paper… I still have the index cards to prove it!) and still, it took about 18 months until I was earning anything close to a full-time income. If your mindset is that you would be so great at this job, if only someone would consistently funnel you a steady stream of high-paying, interesting work, then you should find an in-house job instead of trying to be a freelancer. That sounds harsh, but it took me a long time to accept that very few translators enjoy marketing or looking for work in general; but an ability to force yourself to do that is what differentiates the happy and successful people from those who are just translating what lands in the inbox.

A work in progress: On constantly honing one’s skills and discovering new territory

I always ask clients for feedback on every translation. Some of my clients have in-house translation departments, or the clients themselves speak enough of both languages to give feedback. I stress that even if their feedback is negative, it helps me improve. I also commit to ongoing professional development: taking Coursera classes in my specializations, participating in ATA webinars, and attending lots of sessions at the conference every year. I’m currently working on improving my interpreting—in a sense, that’s not difficult, because I’m starting from close to zero!—but it’s a good way to maintain and improve my spoken French, which is a critical skill since I work with lots of direct clients who don’t speak any English. My “baby” daughter who was my motivation to start a freelance business is now a sophomore in high school, so I’d like to actively pursue interpreting when she goes to college in a few years.

For clients not already knocking on her door, an experiment in handwritten notes

I have a pretty active web and social media presence, so I’m fortunate in that a significant percentage of my clients have found me online. I also actively network with other translators and we refer work to each other. Finally, I try to send out at least one marketing contact every day or every few days to a client I don’t know but would like to work for. My primary marketing method is warm emails, but I’m currently experimenting with handwritten notes. I can report back on how that goes!

Image credit: Pixabay

Corinne McKay, CT is an ATA-certified French-to-English translator and the current president of ATA. She has worked as a freelancer since 2002, translating for the international development, corporate communications/content marketing and non-fiction book sectors. Corinne also writes and teaches for other freelancers; her book How to Succeed as a Freelance Translator has sold over 11,000 copies, and her blog Thoughts on Translation was voted the best blog about translation in the 2016 ProZ.com community choice awards. She will serve as ATA president through 2019.

Email Best Practices: How Not to End Up in the Recycle Bin

It’s bound to happen sooner or later in our careers. That moment when someone thinks you have enough seniority and may be interested in subcontracting. Or your email address somehow ends up on a mass-distribution list. Or you just become the target of scammers.

Whatever the case may be, a message like the one below pops up in your inbox:

Complete with 14 attachments, this is a truly exceptional message that triggers an involuntary reaction in the recipient to hit “Delete.”However, it makes a great specimen to learn about the traits of a fraudulent message, as well as what NOT to do when reaching out to potential clients.

Let’s dissect this message together, but first, a disclaimer: I know our readership spans at least six continents, and perhaps the formulas in this message may be acceptable in your culture. But for the sake of this exercise, I will be analyzing this message from the standpoint of an American-based recipient.

  1. Email address. You’ve probably heard a million times that having an email address from a webmail provider as your work email doesn’t look very professional. But sending a message from email address X, and asking the recipient to send responses to email address Z is a clear indication that a) this message is spam, and/or b) that this is a phishing scam. Notice the domain on the sender’s email address is “@163.com”, which is a known spam transmitter domain.

Result: Hit “Delete”.

  1. Subject. It is true that the purpose of our email should be clear in the subject line, but when approaching potential clients or prospecting, we need to be a little more creative. How about: “Professional interpreter looking for collaboration opportunities in Miami”? Perhaps I would not hit “Delete” so fast, and at least give them credit for coming up with a personalized subject.

In our sample message, notice how the subject was written. Capitalization is off and there are extra periods. That kind of sloppiness is another indication of a fraudulent message.

  1. Being creative doesn’t equal being weird. I’m big on creativity, and I’m all for doing things differently. But opening your email with a strange statement (quote?) that’s supposed to be inspirational (or something) doesn’t cut it.

Some people like citing famous authors, or including interesting quotes in their messages, and I think that’s great and might work, depending on your audience. But it cannot be the first thing your reader sees when opening your email. Find a way to include it in the body of your email or at the end. Such messages should act as tasteful decorations to your main message.

On the other hand, scammers love to include intriguing quotes—often completely unrelated to the actual purpose of the email. I don’t know if it’s the shock factor, but I must confess that I’ve found myself staring at such quotes and trying to make sense out of them. But your prospective client won’t waste their time; they will just hit “Delete”.

  1. Different fonts and colors. Due to the difference in color in the text, there is no doubt that this message is a Frankenstein of fragments. I don’t like to realize that the sender might have copied and pasted the very message he is sending to me 50 times to 50 other people. If you want to make a good first impression, you need to make your recipient feel special.

I get it, we all draft templates that we then modify. And that’s perfectly fine. But your reader can never find out that the message she is reading has had many incarnations before. So, be careful when you copy and paste your template in a new message. Some email clients change the font or its color when you copy and paste directly from another message, or when importing from a word processor.

  1. Make it or break it in your opening paragraph. A memorable quote from our sample message is that this person is a business consultant who also acts as a translator, who then also provides market research. What?

Briefly stating who you are and what you specialize in is perfect. But then going on and on about yourself and the awesome things you could do is a big turn off. You must have a reason to send that message (a reason other than wanting a job, of course). That is, you must have something in common with that person. Why did you choose to send that message to Mary and not to Joe? If you are unable to answer this question, then I invite you to stop and think about it.

Sending messages out of the blue, without a clear purpose and for no reason other than distributing your résumé, is just as ineffective as going outside right now and handing out your résumé to any passerby.

See below for a simple checklist on what to include in your message.

  1. Spelling and grammar. If you’re reading this, then it’s safe to assume you are a linguist, and I shouldn’t have to say this, but I will anyway: Check your message multiple times and use the spellchecker.

This is another classic feature of spam emails: They’re poorly written and plagued with errors, punctuation issues, broken sentences, you name it.

  1. Attachments. The gentleman of the sample message sent 14 attachments, including his résumé, a few sample translations, a couple of inspirational memes, and so on. Needless to say, I didn’t open any of them. Even if he had sent just one, I wouldn’t have opened it either.

Nothing screams “spam” louder than receiving an attachment from a stranger. It’s just a big no-no in today’s netiquette. Even if the rest of the message didn’t raise any red flags, I would never open an attachment from a sender I don’t know.

Repeat after me: Thou shalt never send an unsolicited attachment.

What should you include in your message?

Here is a simple checklist to craft that very important first impression:

  • State your name, what you do (translator, interpreter, both), and briefly mention your areas of expertise.
  • Mention what you have in common with that person (i.e., you attended the same conference a few weeks ago, you both belong to the same group on LinkedIn, you read an article he wrote, etc.) This is your “hook”, that is, something that catches the other person’s attention and makes you stand out. It’s the personal connection you have with that person or organization.
  • State the purpose of your email (to follow up after the conference, to connect, to learn more about the topic of his article).
  • Make sure to include how you think you can help, or your previous experience in the field, or any other piece of information to pique your reader’s interest. It should provide additional information related to your opening paragraph.
  • If possible, include a call to action, that is, a question for your reader (i.e., “Is your agency interested in hiring in my field of expertise?” or “Are you looking for a French language editor?”)
  • Include a link to your website, blog, LinkedIn profile, Facebook page, etc., and invite your prospect to learn about you and what you do. Remember: No attachments!
  • Close your email (i.e., “Looking forward to hearing from you”).
  • Include your contact information in your signature.

The above recommendations apply not only when approaching other colleagues, but also if your target is an agency. Recruiters receive dozens of emails daily from people looking for opportunities. Your message should stand out, but in a positive way.

What would you do if you were on the recipient’s end? If you received such a message, would you be interested in reading more about this person?

Think about these simple questions and ideas the next time you send a prospecting email. I promise it will make a world of difference and will increase your odds of achieving your goal. Let us know how it goes!

Image source: Pixabay

So you want to be a Freelance Translator (or Interpreter): Starting from Scratch

This post is the second (read the first post here) in a series of five posts written in response to questions we at The Savvy Newcomer have received, sometimes from people within the translation world, but also from bilingual friends and family who are interested in translation and interpreting (T&I). Our hope is that this series will serve as a guide for people who are considering a career in T&I and want to know where to begin.

Starting your freelance translation business from scratch can be a daunting task. Below are a few of the most fundamental questions to ask yourself as you begin to think about building your business.

Do I need further training to become a translator?

There is no one “right” way to become a translator, but most professionals feel it is important to have at least one of the following two qualifications: a) experience (could be from a previous job or volunteer position), or b) training (from an academic program in translation or at least education in another language).

If you are interested in becoming a translator but do not have much experience, taking a course may be a good place to begin. You can find translation courses at many major colleges and universities, some of which are offered online. If you enjoy the first course and want to pursue a career in translation, it may be of benefit to you to meet other translators and get a feel for what it takes to become one. You can even ask them how they got started. If you decide academic training is the best route for you, checking out the schools we have featured in guest posts here at The Savvy Newcomer may be a good place to start.

Academic programs in translation and interpreting range from certificates to PhD’s, and may be either online or in person. No gold standard exists for individuals entering the translation field, and some translators start off with a few years of experience from other sources and then get a degree in the field later on in their careers. It just depends on your situation! Getting a degree or certificate in translation can help to develop your skills, lend credibility to your resume, and give you a network of colleagues and classmates to support you as you get started with your career.

How can I get experience with translation?

There are several ways to get experience when you know another language but have no experience. One is to work with another translator who has at least a few years of work under his or her belt. If you know someone who is willing to work with you and edit your work, this is a great way to learn the ins and outs of translating without worrying about making a big mistake! You could act as a sort of intern or apprentice for this translator, who would provide you feedback and ensure the translation is accurate and ready for delivery.

Another way to get experience as a translator is to volunteer. Some charities and non-profit organizations may have small and low-risk documents that need to be translated (for instance, letters from a sponsored child to his or her sponsor, or brief and informal messages to connections in other countries). It can be hard for these organizations to afford translation of this kind, so they will often seek volunteer translators to help out. Groups like The Rosetta Foundation work to connect organizations with willing translators. Another volunteer opportunity exists in conjunction with the well-known TED Talks, which recruits volunteer translators to subtitle videos into other languages to help inspiration and ideas spread across borders.

How do I find clients when I am ready?

Once you have some experience or training in translation, you are ready to begin looking for clients. For the most part, translators who are just getting started will work with translation agencies that receive requests from a variety of different companies and source each project to the right translator for the job. You may eventually work directly with companies that need your services, but this involves a different level of client education and collaboration. To begin working with translation agencies, consider some of the following techniques for finding clients:

  • Cold emails/form submissions: Find the websites of different translation agencies and search for instructions on submitting your resume to be considered for freelance work. Each company will probably have different instructions—some may ask you to submit a form online, while others will provide an email address where you can send your resume and cover letter.
  • Directories: After you join professional associations such as ATA, NAJIT, or local associations (see a list of local associations here: http://www.atanet.org/chaptersandgroups/index.php), you can usually list your services on the association’s membership directory. This is an opportunity for clients to find you and contact you about your services.
  • Conferences: Many associations hold annual conferences attended by both freelancers and translation agencies (for instance, ATA is holding its 58th Annual Conference at the end of October 2017: www.atanet.org/conf/2017). Oftentimes you can meet agency representatives at booths or networking events and make a personal connection that could lead to freelance work in the future.
  • Contacts: One of the most common ways to find clients is by word of mouth. Translators may refer other translators for work they think suits them, so networking with contacts of all kinds (colleagues, classmates, friends, and family) can help spread the word about your services and let people know you are open for business.

We hope you have learned something new from this post about starting from scratch! Stay tuned for the next article in this series, Services and Specialization.

Branding Yourself – Create a Professional Portfolio

 Reblogged from The ATA Chronicle with permission from the author

In today’s business world, it is becoming increasingly difficult to make yourself competitive, especially as a translator. More and more freelancers are being added to the market, so what can you do to make yourself stand out in a sea of many? A great place to start your differentiating process is by creating a professional portfolio. A portfolio is an invaluable tool in more ways than one. But what exactly is it, and exactly how can it help you?

What Is a Portfolio?

A portfolio is simply a collection of your work that can be used to market your language services, apply for a job, highlight your professional experience, or document what you have learned. As a translator, you need a portfolio to create the link between what you can do and what the prospective client or organization wants from you. Your professional portfolio will distinguish you from the competition. It will clearly highlight your experience and demonstrate that you are serious about your career as a translator and your job search. It will show examples of your unique strengths and pique the interest of your potential clients or employers. In addition, it will help you build confidence in what you can do.

How Can Your Portfolio Help You?

What are your professional activities, and what are the outcomes of those activities? Are you documenting them adequately so others can see your contributions? Do your activities and the outcomes they produce match your profession? What do you need to change or enhance about what you do and the outcomes you document? A professional portfolio will be an immense help in answering these questions constructively. It helps you keep track of everything you have done in your career as a professional translator or interpreter and points out where you should go next. Most importantly for freelancers, it will definitely get you attention and help you stand out from the crowd.

The Importance of Your Unique Value Proposition

Before you embark on creating your professional portfolio, you must first identify your value proposition—a clear statement in line with the market’s challenges and your desires, communicating the unique contribution you and your services are providing that is different from your competitors. Try to answer the question, “Why should I do business with you and not someone else?” Your unique value proposition must appeal to the client’s strongest decision-making drivers. It should be believable, authentic, and specific. Once you have a statement that you are confident communicates your value, you have the basis on which to build your professional portfolio. Like a classic novel that has a specific theme or overall message, your unique value proposition should pervade your portfolio. Whoever is reading it should get an overall sense of your value without your having to state it explicitly.

What Goes Into a Portfolio?

The key point of your portfolio is that you want to give an employer cause to hire you or a prospective client reasons to retain your translation or interpreting services. You want to showcase your education and work experience by showing examples and evidence of your work, skills, and accomplishments. While your portfolio can be creative and contain an array of items based on the exact message you are conveying with your unique value proposition, there are some elements that are absolutely necessary. These are your career summary, bio, personal philosophy, and mission statement.

How to Make Your Career Summary Interesting and Relevant

Your career summary is simply a description of who you are through what you have done throughout your career as a linguist. It typically includes information not on your résumé, such as your work ethic, professional interests, and your philosophy about life and work. In your summary, aim to quantify your achievements by using varied adverbs and more descriptive detail. Instead of simply mentioning that you did X translating job for Y company, make a statement saying something along the lines of you consistently did X job, translating 3,000 words per day at Y company.

How to Define Your Personal Philosophy and Mission Statement

This is a personal statement about the principles that guide you, your purpose, and your value proposition. Consider this your personal executive summary. While it may be short, this is important for singling out your mission as a linguist and expressing your uniqueness.

Perfect Your Bio

In the business world we summarize our experience, qualifications, education, skill-sets, and any other important aspects of our professional life (and sometimes even our personal life). This is contained in what is typically known as the résumé or CV (curriculum vitae). The information presented, its style, format, length, etc., all vary among cultures. Nevertheless, it is an important component of your marketing kit, regardless of the culture you are targeting. However, this tool does not really highlight all of those personal characteristics that make you different from others. The biography is a highly underestimated, yet very powerful, tool that should be essential in any marketing kit. It is simply the story of your life.

A résumé lists your credentials. A biography presents them in a story, automatically making the content much more interesting. Stories are fascinating and have the ability to engage and connect us with our target market through purpose and passion. Let your human side shine through your story. Your audience wants to find that special connection with you, and there is no better way to connect than by sharing your story. Do not be bland. Personal hobbies and interests, while not necessary, may be helpful in letting your readers get a taste of who you are as a person.

When composing your bio, consider your audience—who exactly will be reading it? This is important, because what you include in your bio should and will vary depending on your target audience. While this may be difficult to achieve, a good bio is short—somewhere between 150-300 words. To keep the length to a minimum, it is important to focus only on the highlights or more significant moments. Use phrases such as among others or to name a few. These phrases keep lists short, but convey the notion that the list continues. Your bio should also be written in the third person in order to keep it formal and professional.

Some Other Items to Consider in Your Portfolio

While every one of the following items is not required in your portfolio, you should try to include what you feel is necessary to convey your unique value proposition. Consider the following:
• Career summary
• Goals
• Personal brand statement in a tagline form
• Mission statement
• Bio
• Résumé
• Accomplishments
• Work samples
• Research publications and reports
• Testimonials
• Letters of recommendation
• Awards and honors
• Conferences and workshops
• Transcripts
• Degrees
• Licenses and certifications
• Professional development activities
• Volunteer and community service
• References

One thing to keep out of your portfolio is your rates. Also, if you are targeting translation agencies, include the tools and technologies you use; however, when targeting direct clients, this information is not necessary and may even confuse your potential buyers.

Stylistic Tips to Keep Your Portfolio Professional

Use an assortment of syntax and vocabulary so that your portfolio does not become boring to the reader. Be careful to stay truthful. If you are caught lying or even stretching the truth, you will lose a lot of precious credibility—and likely a client as well. In addition, industry jargon should be kept to a minimum. What good is your portfolio if the reader does not understand what is being said? Monitor the length of your sentences so that the flow of your statements does not become choppy or confusing. Keep in mind that bulleted lists are easy to follow and show organization. Avoid words that are too “flowery”; that is, if you think your reader might have to go to a dictionary for it, do not include it. Definitely omit pronouns, as they make your portfolio look less professional. You should always keep your intended audience in mind when planning your approach. Perhaps your readers would prefer something a little more personal. Always remember that your portfolio should motivate the reader to take action.

Stand Out from the Crowd with Your Work Samples

Regarding samples, if you are a translator, make sure you include the source and target translation. If you really want to stand out from the crowd, you can simply include a hyperlink to the source document and the corresponding translation if they are available online (like a website). Instead of just including the source and target translation, focus on highlighting any outcomes that resulted from your translation. For example, if you translated a website, and that website is reaching out to X amount of people, point that out. If you are an interpreter, you can include a link to a short video clip of an actual interpreting assignment along with a brief description of what the gig was all about. A word of caution: if you are going to include hyperlinks to projects or assignments on which you worked, make sure you always get the proper permission from your client to do so. You do not want to infringe on any confidentiality agreement and jeopardize not just the relationship with your client but also your professional reputation.

Your Portfolio: Why It Should Be Online

Google is your biggest promoter. The Internet is the biggest gallery in the world, with millions of potential clients online. You need to make sure they can find you and your work. An online portfolio gives you the perfect opportunity to do this. With numerous social media outlets, you have the ability to showcase yourself and your work to thousands of people not available via traditional methods. Think about the implications of not popping up on someone’s online search for your name. Will you lose all trust or credibility since you are not in the results set? Are you hiding something? If others cannot find you online, you have done a poor job of letting people get the chance to know you and your services. Your online portfolio is available around the clock. You want your online portfolio to be like a website that is well designed, easy to use, and tells the reader exactly what is wanted quickly and without hassle. Not to mention, you want it to be instantly inspiring upon first glance. One of the most important aspects of your online portfolio is its appearance—easy to read, clean, and thorough. When you create easy-to-read application material that paints a detailed, well-matched picture of your professional self, you make recruiters, clients, and employers happy and interested.

Online Tools to Create Your Online Portfolio Find websites that can both stylize your portfolio with graphics and organize your information in a visual and compelling way. There are numerous free and inexpensive tools online that allow you to create graphical representations of your skills, working history, and professional achievements. If you do not already have your own personal website, consider investing in one. Make it easy for others to find and be impressed by you. Make them think, “Wow, I need those services, and now!” It is easier than you think to make yourself accessible. You will find that your professional portfolio (particularly one that is online) will do that for you. All the effort required is the initial creation of the portfolio. So, go out and self-promote. After that, your clients will come right to you!

Image credit: Pixabay

Author bio

Marcela Reyes is the chief branding officer for Latitudes | Training, Coaching and Consulting. She is an entrepreneurial marketing expert and business coach with over 20 years of experience. She partners with language services providers around the world to help them communicate their value to attract more clients, expand their services, and develop their own brand in local and international markets. She gives presentations around the world and is a published author. She has a bachelor’s degree in communications and an MBA with an emphasis in marketing. Contact: marcela@latitudescoach.com.